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44866475131- Meta Media Buyer

Activate Talent

Remote
  • Remote job

Meta Media Buyer – Oral Care / CPG

Location: Remote (must be available 09:00–18:00 PST)
Type: Full-Time, Independent Contractor

About the Role

We’re seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand . This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.

Key Responsibilities

  • Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products

  • Manage full-funnel strategies —prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)

  • Integrate and execute SMS retargeting campaigns via Attentive , including segmentation and performance alignment with paid social

  • Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers

  • Collaborate closely with creative and brand teams to align ad content with category trends and performance insights

  • Analyze campaign data and deliver actionable insights and performance reports for continuous optimization

  • Stay ahead of trends in Oral Care, CPG marketing, and performance advertising

Requirements

Qualifications & Experience

  • Proven experience running Meta campaigns for an Oral Care brand (Required)

  • 3–5+ years of hands-on experience buying Meta ads in CPG or personal care categories

  • Experience managing $20K+ daily ad budgets , while consistently optimizing for ROAS

  • Proficiency in Attentive for SMS strategy, segmentation, and execution

  • Strong analytical skills; proficient in Meta Ads Manager, GA4, Looker Studio , and Excel/Google Sheets

  • Deep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care space

  • Excellent communication and collaboration skills across marketing, creative, and analytics teams

  • A balance of data-driven mindset with creative intuition

Benefits

What We Offer

  • Opportunity to scale a high-growth Oral Care brand with a seasoned, high-performing marketing team
  • Remote-first environment with flexible collaboration (must be available 09:00–18:00 PST)
  • Competitive compensation based on experience
  • Growth-focused environment with ownership, autonomy, and impact

🦷 Join us in transforming the future of Oral Care through data-driven performance marketing.
Apply now to make an impact!

Vacancy posted more than 2 months ago
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