Senior Paid Social Strategist

Are You the A-Player We're Looking For?

At Beachhead Digital, we've learned that exceptional employees aren't defined by their technical skills alone—they're defined by their drive, ownership mentality, and relentless pursuit of excellence. While our advanced training programs will accelerate your technical growth, the foundation of greatness comes from your intrinsic motivation to deliver exceptional results.

We consistently work with exciting brands like Quince, Suja, Blissy, Slice Soda, and Gensee Beauty and are looking for a Senior Paid Social Strategist who can help drive measurable growth for some of the most exciting DTC and omnipresent brands!

The Role: Paid Social Performance All-Star

As our Senior Paid Social Strategist, you'll be the execution-focused media buying expert who can seamlessly move between strategy development, campaign optimization, and performance analysis. You're not just a media buyer—you're a paid social "swiss-army knife" who can contribute across multiple areas of the campaign development and optimization process.

Core Responsibilities

Campaign Strategy & Execution

• Develop and execute data-driven paid social strategies that directly impact client revenue across Meta and TikTok platforms

Build and manage high-performing campaigns with 6-7 figure monthly ad spend budgets

• Create systematic testing frameworks for audiences, creatives, and campaign structures that compound learning over time

• Analyze performance metrics and conduct deep research to extract actionable insights for optimization

Performance Optimization

• Execute daily campaign optimizations based on performance data and platform best practices

• Build comprehensive reporting systems that support data-driven decision-making for campaign improvements

• Collaborate with creative teams to provide performance feedback that drives better ad creative development

• Implement advanced bidding strategies and audience targeting to maximize ROAS and minimize CAC

Client Collaboration & Communication

• Work directly with clients to align campaign performance with business objectives

• Present performance insights and strategic recommendations in client calls and reports

• Translate complex data into clear, actionable insights for both internal teams and clients

• Proactively communicate optimization opportunities and performance trends

Cross-Functional Excellence

• Partner with creative strategists to ensure ad creative aligns with paid social best practices

• Collaborate with analytics teams to implement proper tracking and attribution systems

• Support new client onboarding and account setup processes

• Drive continuous improvement across campaign management workflows

The Non-Negotiables: What Makes You Exceptional

🎯 Ownership Mentality

• You don't wait for instructions—you identify optimization opportunities and execute them

• You take personal responsibility for campaign performance, not just task completion

• You treat every client's ad spend like it's your own money on the line

🔍 Obsessive Attention to Detail

• You catch performance anomalies others miss because you genuinely care about results

• You review campaign settings and optimizations multiple times before implementing

• You understand that small optimization details compound into massive performance gains

🚀 Self-Driven Excellence

• You set higher performance standards for yourself than others set for you

• You continuously seek ways to improve campaign performance and client outcomes

• You don't need micromanagement—you thrive with campaign autonomy

💡 Proactive Problem Solving

• You identify potential campaign issues before they impact performance

• You come to client calls with optimization strategies, not just performance reports

• You see platform changes and algorithm updates as opportunities, not obstacles

📊 Data-Obsessed Curiosity

• You dig deep into performance metrics to understand the "why" behind campaign results

• You connect media buying decisions to business outcomes

• You're genuinely excited by discovering insights that drive better campaign performance

Requirements

Technical Foundations

While we prioritize the non-technical attributes above, you should have solid foundations in:

Required Experience:

• 4+ years in paid social media buying with focus on Meta and TikTok platforms

• Experience managing campaigns for brands spending $500K+ monthly on paid social

• Track record of consistently hitting or exceeding ROAS, CAC, and revenue targets

• Advanced proficiency with Meta Ads Manager and TikTok Ads Manager

• Experience with campaign reporting and data analysis tools

Bonus Points (Not Required, But Valuable):

• Experience with third-party attribution and analytics tools (Funnel.io, Northbeam, TripleWhale, Motion)

• Background in creative strategy or performance marketing

• Experience with Google Sheets/Excel for building custom reporting dashboards

• Previous agency experience managing multiple client accounts simultaneously

• The Beachhead Digital Difference

Benefits

Why A-Players Choose Us:

• Impact: Your campaign optimizations directly influence client success and growth

• Growth: Manage high-stakes campaigns for 7-8 figure brands with substantial ad spend

• Learning: Advanced training programs and continuous skill development in cutting-edge strategies

• Results: 100% client success rate—we've scaled every brand we've worked with

What We Expect in Return:

• You bring optimization solutions, not performance problems

• You communicate proactively and transparently about campaign performance

• You maintain impossibly high standards for campaign management and results

• You take ownership of performance outcomes, not just campaign outputs

• You're excited by the challenge of turning data into campaign optimization gold