E-Commerce Manager - 3yrs experience - San Miguel Ave., Pasig City

Qualifications

• Bachelor’s degree in Marketing, Business Administration, E-Commerce, Information Technology, or a related field.
• Additional certifications (e.g., Digital Marketing, Google Ads, Facebook Blueprint, SEO specialization) are a strong advantage.
• Minimum of 3–5 years of experience in e-commerce management, digital marketing, or a similar field.
• Proven track record of managing websites, online marketplaces (Shopee, Lazada, Zalora, TikTok Shop), and digital media campaigns.
• Experience in leading and mentoring cross-functional e-commerce teams.
• Strong leadership and team management skills, with experience in supervising marketing and support staff.
• Strategic thinker with strong analytical and problem-solving skills.
• Ability to handle multiple projects and deadlines in a fast-paced e-commerce environment.

Responsibilities

1. Website Marketing and Management:

• Oversee the development, maintenance, and continuous improvement of the company’s e-commerce website.
• Implement and optimize SEO strategies to improve organic search rankings and drive traffic. Manage content updates to ensure relevance and engagement.
• Enhance site usability and ensure a seamless shopping experience by implementing best practices in UX/UI design.
• Utilize web analytics tools to monitor site performance, user behavior, and key metrics. Generate reports and insights to inform decision-making.

2. Marketplace Management:

• Oversee the presence and performance on various online marketplaces like Zalora, Lazada, Shopee, Tiktok, and future emerging marketplaces the company ventures into.
• Ensure product listings are optimized for search and conversion, including titles, descriptions, images, and pricing.
• Maintain relationships with marketplace vendors, ensuring compliance with their guidelines and leveraging promotional opportunities.

3. Media Planning and CPAS Optimization:

• Develop and execute media plans to support e-commerce sales objectives, including digital advertising, PPC, and display ads marketing.
• Optimize Meta ads & CPAS to ensure cost-effective customer acquisition. Analyze data to improve ad spend efficiency and ROI.
• Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and display networks.
• Continuously monitor media performance, making adjustments as needed to optimize results.

4. Team Management:

• Lead, analyze and strategize and mentor a team of e-commerce specialists, digital marketers, and support staff. Provide guidance, training, and performance evaluations.
• Work closely with other departments (e.g., marketing, IT, customer service) to align e-commerce activities with overall business goals.
• Manage the allocation of resources within the e-commerce team to ensure efficient operation and project completion.

5. Campaign Planning and Execution:

• Plan, develop, and execute (with marketing & MPCD) promotional campaigns to drive sales and increase brand awareness.
• Coordinate special campaigns around holidays, product launches, and other significant events.
• Oversee the creation and deployment of email marketing campaigns to engage and convert customers.
• Analyze campaign performance and generate reports to identify successes and areas for improvement.

6. Fulfillment Coordination:

• Coordinate the order processing system to ensure timely and accurate fulfillment.
• Work with logistics and warehouse teams to manage inventory flow and resolve any fulfillment issues.
• Ensure a high level of customer satisfaction by addressing issues related to order fulfillment and delivery.

7. Inventory Analysis:

• Monitor stock levels and coordinate with the procurement team to maintain optimal inventory.
• Utilize sales data and market trends to forecast demand and plan inventory accordingly.
• Generate regular reports on inventory status, iden