Brand Manager - 5yrs experience - San Miguel Ave., Pasig City
Full-time
Dempsey Resource Management Inc.
1. Brand Strategy and Planning:
- Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
- Set and execute brand planning calendars, ensuring timely completion of all deliverables.
2. Cross-Departmental Collaboration:
- Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store Operations, Marketing, eCommerce, and Franchise Management.
- Direct resources effectively to support brand objectives and initiatives.
3. Sales and Profitability Management:
- Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
- Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation.
4. Brand Image and Customer Experience:
- Develop and maintain Gingersnaps's brand image and customer experience across all online and offline touchpoints.
- Ensure consistent brand look and feel to enhance customer engagement and loyalty.
5. Brand Engagement and Marketing:
- Led developing and implementing sustained brand engagement strategies through various channels, including social media, influencers, key opinion leaders, partnerships, and advertising.
- Establish relationships with key influencers, fan communities, and target market groups.
6. Market Analysis and Reporting:
- Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
- Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.
7. Expansion and Growth Initiatives:
- Identify and recommend opportunities for brand and store expansions into new areas and territories.
- Implement expansion strategies to drive brand growth and market penetration.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
- Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
- Proven track record of developing and executing successful brand strategies that drive business growth.
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Excellent communication, interpersonal, and leadership skills.
- Creative thinker with a passion for fashion and a keen eye for design.
- Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
Note:
This is purely work on site.
Vacancy posted 6 days ago
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