Marketing Automation Virtual Assistant

Job Summary:

We’re excited to welcome a GHL Automation & Lead Conversion VA who owns everything that happens once a lead comes in. Our lead generation already works well; where we fall short is the nurturing, follow-up, and conversion that should come after. You’ll audit our current GoHighLevel setup, find what’s broken or missing, rebuild the automation and email nurture experience, and make sure every lead travels the right journey. This hands-on role is for someone who can diagnose a system, not just build basic workflows.

Key Responsibilities:

• Audit the whole GoHighLevel environment and document gaps in workflows, automations, and follow-up sequences

• Rebuild and improve email nurture sequences that guide new leads toward booked calls and purchases

• Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel

• Make sure every lead is in the correct pipeline stage and receives the correct automated follow-up

• Test conditional logic across all automations and repair broken, looping, or dead-end paths

• Connect quiz results, landing pages, and funnels to properly segmented follow-up journeys

• Handle ongoing follow-up on incoming leads so no enquiry goes unanswered

• Monitor campaign performance (open rates, click rates, conversion metrics) and report the results

• Recommend and roll out improvements that lift lead-to-client conversion

• Document every workflow, automation, and process you build so the system stays maintainable

Mandatory Skills:

• Proven hands-on GoHighLevel experience that goes past theory or basic workflow building

• Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch

• Experience auditing an existing CRM or automation setup and identifying gaps and failure points

• A strong email marketing background, including nurture and follow-up sequence design

• Experience building or maintaining funnels and landing pages inside a CRM platform

• Ability to test and troubleshoot conditional logic in automations

• Comfortable reading campaign analytics and turning the numbers into recommendations

• Clear documentation habits, recording processes so others can follow them

• Conscientious, accurate, and independently driven

• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with quiz funnels, assessments, or interactive lead magnets

• Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels

• Background supporting coaching, online education, or digital product businesses

• Email copywriting skills alongside technical automation ability

• Experience following up with leads directly by email or SMS in addition to automation

• Social media content or scheduling experience (scope may expand over time)

• Able to keep several projects on track at the same time

Why Join Us:

This role comes with real ownership: instead of maintaining someone else’s system, you’ll diagnose it, rebuild it, and prove the impact with numbers. You’ll work directly with the business owner, with the freedom to recommend changes and see them put into practice. If you enjoy turning a messy funnel into a clean, converting machine, you’ll have plenty to work with here.