Content Marketing Officer

The Content Marketing Officer is responsible for developing, optimizing, and publishing marketing content to strengthen brand presence, improve online visibility, and generate audience engagement and leads. The role covers content writing, SEO, AI-powered search optimization, digital advertising, and marketing event coordination.

The ideal candidate is creative, detail-oriented, and results-driven, with strong writing skills and the ability to manage multiple marketing initiatives aligned with business objectives.

Duties and Responsibilities

1. Content Writing and Development

• Create engaging, well-researched, and brand-aligned content for blogs, website pages, landing pages, email campaigns, social media, and sales materials.
• Ensure content supports audience needs, campaign objectives, SEO strategies, and brand messaging.
• Research industry trends and pitch relevant content topics and structured outlines.

2. Content Publishing and Optimization

• Upload and publish approved content through WordPress and other relevant platforms.
• Ensure proper formatting, links, images, metadata, and calls to action.
• Apply SEO best practices, including keyword integration, meta descriptions, heading structure, and internal linking.
• Optimize content for AI-powered search platforms by improving structure, clarity, relevance, and authority.

3. Industry Research and Innovation

• Stay updated on content marketing, design, technology, and industry trends.
• Identify opportunities to improve content strategy, search visibility, and audience engagement.
• Present relevant industry insights and actionable content recommendations to the marketing team.

4. Digital Advertising and Campaign Management

• Plan, launch, and manage paid campaigns across Facebook, Google, LinkedIn, YouTube, and other relevant platforms.
• Monitor advertising performance, budgets, CTR, CPC, and other key metrics.
• Prepare post-campaign reports and advertising budget proposals with projected returns.
• Recommend campaign adjustments to improve performance and maximize advertising spend.

5. Proofreading and Brand Consistency

• Review social media copy and creative materials for grammar, clarity, accuracy, tone, and brand consistency.
• Coordinate with the Communications team and follow established ClickUp review and approval procedures.

6. Marketing Events and Special Projects

• Coordinate marketing events, brand promotions, and related promotional materials.
• Provide writing, research, editing, and content support for campaigns, presentations, internal communications, and cross-functional projects.
• Ensure assigned tasks and projects are completed on time and meet quality standards.

Requirements

• Strong writing, editing, research, and proofreading skills.
• Knowledge of SEO, keyword research, and content optimization.
• Familiarity with WordPress or other content management systems.
• Understanding of digital advertising platforms, particularly Facebook Ads and Google Ads.
• Ability to analyze campaign metrics and prepare performance reports.
• Strong organizational skills, attention to detail, and time management.
• Ability to manage multiple projects and collaborate with cross-functional teams.

Benefits

• Salary: Php 40,000 all in
• Schedule: midshift (2PM - 11PM), Monday to Friday
• Site: Ayala, Makati (Work from home with occasional onsite requirement)
• Legal Benefits:  
  HMO with 1 free dependent upon hire
  Life Insurance
  20 PTO credits annually
• Annual Performance-Based Merit Increases and Employee Recognition
• Great Company Culture
• Career Growth and Learning
• A laptop will be provided by the company