Paid Media Specialist
Full-time
Maker Lab
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Performance Marketing Specialist
Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the tech industry.
As a Performance Marketing Specialist, you will be focused on driving measurable results from online marketing campaigns. Your goal will be to maximise return on investment (ROI) by optimising campaigns for specific performance metrics.
Role:
- Track and optimise the full customer journey — from online (e.g., Meta, Google) / offline ad exposure (e.g., lift panels, radio, tv ads) to website landing pages and lead form submissions.
- Set up, manage and optimise digital advertising campaigns.
- Analyse funnel performance and drop-off points and provide clear, actionable insights to management.
- Collaborate with the project and tech teams to improve landing pages, customer touchpoints, user flow, SEO optimisation, and etc.
- Coordinate and align with the marketing team on campaign messaging and lead qualification metrics.
- Prepare weekly or bi-weekly reports using tools such as Excel, Google Sheets, or basic analytics platforms (e.g., Google Analytics, Meta Ads Manager, Atlassian/Mixpanel).
- Make strategic suggestions to improve conversion rates and overall MQL (Marketing Qualified Lead) volume.
You:
- BA/BS degree or equivalent experience
- 5+ years of marketing experience, with a strong focus on owned and operated channels.
- Comfortable working with data and basic reporting tools.
- Strong communication and coordination skills — must be comfortable presenting findings and recommendations.
- Able to work independently and take initiative to explore improvements in the overall marketing strategy.
- Interest or experience in real estate, proptech, or high-touch service industries is a plus.
- Exceptional verbal and written English communication and presentation skills.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
Vacancy posted more than 2 months ago
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