Media Planner
Streamlined Campaigns
RESPONSIBILITIES
● Support the development and execution of integrated media plans across platforms such as Meta, TikTok, Google, YouTube, and e-commerce channels.
● Conduct audience research and analyze market trends to inform media recommendations.
● Assist in campaign setup, monitoring, and optimization to ensure efficient budget use and maximum ROI.
● Track campaign performance and prepare regular reports with insights and improvement
recommendations.
● Coordinate with creatives, accounts, and strategy teams to ensure timely delivery of campaign materials.
● Maintain accuracy in campaign documentation, schedules, and budget tracking sheets.
● Stay updated on platform changes, new ad features, and best practices in digital media buying.
● Participate in training sessions and mentorship activities to build skills in media planning and
analytics.
WORK EXPERIENCE
● At least 1 year of experience in roles such as Performance Marketer, Campaign Planner, Media Analyst, o ssimilar.
● Demonstrated experience in media planning, with a strong grasp of digital media platforms
such as Meta, TikTok, Lazada, or Shopee.
● Familiarity with media buying, campaign evaluation metrics, and ad optimization strategies.
● Broad understanding of traditional and digital media channels.
● Hands-on experience in optimizing ad campaigns based on key variables such as geography, frequency, and time targeting.
● Skilled in collecting and analyzing market data to inform media recommendations.
● Strong analytical mindset with an aptitude for statistics and performance tracking.
● Comfortable working in hybrid or digital-first environments.
REQUIRED
● Proficiency in media tools such as Google Analytics, Facebook Ads Manager, and Google Ads..
● Working knowledge of analytics platforms and media performance dashboards.
BONUS SKILLS (Not Required but Valued)
● Experience in content strategy—including campaign management, content planning, and social media content creation.
● Exposure to e-commerce media ecosystems and marketplace campaign planning.
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