Marketing Manager (Campaign, Content, Storytelling, Automation)
Full-time
Manila Recruitment - Recruitment Agency Executive Search Firm and Headhunters in the Philippines
Marketing Manager – Branded Merchandise & Design
This role supports the VP of Marketing & Operations in driving campaigns, storytelling, and data-driven strategy that connects our sales, studio, and client experience teams. You’ll be part of a fast-moving, creative environment where no two days look the same — developing campaigns, analyzing performance, and bringing branded merchandise to life through authentic, on-brand storytelling.
What You’ll Do:
Strategy + Campaign Execution
- Partner with the VP of Marketing & Operations to plan, execute and measure campaigns that support sales growth and client engagement
- Translate the customer journey and sales funnel into actionable, data-driven campaigns
- Use automation and AI tools (ChatGPT, HubSpot Workflow, Claude) to build personalized content
- Develop campaign calendars, content plans, and cross-department initiatives that tie marketing directly to revenue
Content + Storytelling
- Manage brand storytelling through case studies, lookbooks, digital campaigns, and client spotlights
- Capture and curate lifestyle and product photography and videos in-house to ensure consistency and authenticity
- Collaborate with the studio to align design strategy and creative execution across all marketing touchpoints
- Use AI-assisted content generation tools to accelerate writing, editing, and ideation while maintaining brand tone
Analytics + Optimization
- Provide weekly reporting showing marketing efforts impacting sales pipeline and client retention
- Analyze campaign and engagement data to uncover patterns, test hypotheses, and identify improvement opportunities
- Use insights + AI to improve targeting, content strategy, and client retention initiatives
Cross-Functional Collaboration
- Work closely with sales pods to support client-specific campaigns and initiatives
- Partner with the studio on visuals, templates, and content strategy
- Support execution of client mailers, kitting projects, and brand activations to ensure alignment and quality
Automation + Technology
- Build and manage HubSpot workflows for lead nurturing, client retention, and automation
- Test new AI and automation tools to increase efficiency in campaign production, reporting, and content creation
- Partner with our AI/Automation Specialist to integrate marketing systems with sales and operations platforms
Qualifications
- 5+ years of experience in B2B or agency marketing
- Strong understanding of digital marketing, CRM (HubSpot required), and analytics
- Experience managing AI or automation tools for marketing workflows and reporting
- Creative eye for branding and campaign design; familiarity with Adobe and Canva
- Strong copywriting and storytelling ability
- Hands-on experience with photography, social media management, and campaign execution
- Excellent organizational, analytical, and communication skills
- Proactive problem-solver who thrives in fast-paced, team-oriented environment
Tools & Platforms
- HubSpot | ChatGPT | Claude | Canva | Adobe Creative Suites | Google Analytics | Apolo | Monday.com
Success in This Role
- Marketing campaigns that generate measurable sales impact, not just awareness
- Automation and AI systems that increase efficiency and reduce manual work
- Real-time dashboards tracking engagement, conversion, and ROI
- Strong alignment between Sales, Studio, and Marketing — all speaking one consistent brand language
Vacancy posted a month ago
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