Business Development Representative - Consumer Brands & Retail

About the Role

We're looking for a highly motivated Business Development Representative (BDR) to drive outbound sales efforts and generate qualified meetings for our leadership team. This role is responsible for identifying high-potential prospects, building targeted lead lists, executing personalized outreach campaigns, and nurturing relationships until opportunities are ready to engage.

Success in this role isn't about sending the highest volume of emails — it's about building genuine relationships, delivering thoughtful outreach, and consistently booking qualified meetings. The ideal candidate has experience selling agency or professional services, understands the nuances of outbound prospecting, and is comfortable testing new outreach strategies to continuously improve performance.

Work Structure & Requirements

• Location: Remote / Virtual
• Schedule: Part-time (20 hours per week), with opportunity to increase as the business grows
• Time Zone: Must be available during PST business hours
• Compensation: 7 USD per hour

Key Responsibilities

1. Prospect Research & Lead Generation

• Research and identify high-potential prospects across a variety of growth stages
• Build and maintain targeted prospect lists using LinkedIn, industry publications, databases, and market research
• Monitor buying signals such as fundraising announcements, product launches, and retail expansions to identify new opportunities
• Continuously refine lead lists to ensure a healthy and qualified sales pipeline

2. Outbound Sales & Relationship Building

• Execute personalized outbound outreach via email, LinkedIn, and where relevant, cold calling
• Craft thoughtful, relevant messaging tailored to each prospect rather than relying on generic templates
• Manage follow-up sequences and nurture prospects over time
• Test new messaging approaches and outreach strategies to improve campaign performance
• Book qualified discovery meetings for the leadership team

3. CRM & Pipeline Management

• Maintain accurate records within HubSpot, including contact information, outreach history, and pipeline stages
• Track prospect engagement, follow-up activities, and meeting outcomes
• Ensure all sales activities are documented and opportunities remain organized and up to date
• Report on outreach performance, meetings booked, and pipeline activity

4. Continuous Improvement

• Share learnings and recommendations to improve outbound strategy and campaign performance
• Leverage AI tools and sales technology to improve efficiency, research, and outreach quality
• Collaborate with leadership to refine messaging, targeting, and sales processes as the business grows

Required Skills & Experience

• Experience: Minimum 2 years in a BDR, SDR, or similar outbound sales role; experience selling services within an agency environment is essential
• Outreach: Proven experience generating qualified meetings through outbound prospecting
• Communication: Strong written and verbal English communication skills with excellent copywriting and relationship-building abilities
• CRM: Experience using HubSpot or similar CRM platforms
• Tools: Proficiency with LinkedIn Sales Navigator and modern prospecting tools; comfortable leveraging AI tools to improve productivity and sales workflow