Senior Manager, Brand Resort

• Develop and execute marketing strategies to attract foot fall and generate revenue in the property
• Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross selling efforts with the respective business units
• With the Brand Marketing Director’s guidance, develop strong go-to-market strategies for Brand campaigns
• Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market
• Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign-ups (i.e. brand led retail partnerships, etc.) 
• Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand Marketing Director
• Leverage on existing promotions and strategize efforts to encourage membership sign-ups
• Serving as a strategic partner among the business units, providing data, insights, and marketing recommendations for brand resort tactical and thematic efforts
• Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services, PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign ups MOM
• Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and propensity modeling)
• Measure the effectiveness of campaigns through visitation, sign-up rates, revenue generated and ROAS
• Optimize strategies based on performance and market response

Requirements

• Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives and develop products.
  
• Strong decision making and critical problem solving skills.
  
• Must be results and solutions oriented.
  
• Excellent communication (both written and oral) and interpersonal skills.
  
• Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient.
  
• Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s brand's identity and marketing and business objectives.
  
• Knowledge in Digital Marketing, E-commerce, and acquisition marketing experience is a plus.
  
• Proficient in marketing platforms, and other relevant tools and technologies.
  
• Efficient project management skills