Brand Marketing Manager
Full-time
Klaiya
About Klaiya
Klaiya is a premier online advertising agency and digital center of excellence based in Manila. Specializing in brand performance, e-commerce solutions, and influencer marketing, we blend data-driven strategies with out-of-the-box design to help top-tier brands stand out and scale.
We are looking for a strategic, highly creative, and driven Brand Marketing Manager to take full ownership of Klaiya’s own brand presence, narrative, and inbound pipeline. In this role, you will act as our internal agency marketer—treating Klaiya as your primary client to elevate our industry reputation, showcase our winning work, and drive qualified business inquiries.
Key Responsibilities
- Brand Strategy & Positioning: Define and execute Klaiya’s brand narrative, visual aesthetic, and positioning across all touchpoints to maintain a high-end, authoritative market presence.
- Thought Leadership & Case Studies: Partner with our campaign leads and creative directors to draft, design, and publish high-impact client case studies, whitepapers, and e-commerce trend reports.
- Social & Digital Media Ownership: Lead the strategy and content calendar across corporate channels (LinkedIn for B2B client acquisition; Instagram/TikTok for agency culture, talent, and creative showcases).
- Inbound Lead Generation: Build strategic content campaigns and downloadable resources designed to convert website traffic and social reach into qualified client leads.
- Website & Portfolio Ownership: Maintain Klaiya’s corporate website, ensuring portfolio pages, case studies, and landing pages are continuously updated, engaging, and optimized for conversion.
- PR, Awards & Industry Presence: Coordinate Klaiya’s participation in industry webinars, podcasts, and events, while drafting submissions for regional advertising and digital awards.
- Performance Tracking: Monitor key brand metrics (web traffic, social engagement, inbound lead conversions) and present monthly growth performance reports to leadership.
Qualifications
- Experience: 3–5 years of marketing, brand strategy, or content experience—ideally within an advertising agency, media company, or fast-growing digital firm.
- Portfolio Required: Must submit an active portfolio or work sample link displaying high-quality copywriting, strategic content, brand collateral, or social media campaigns.
- Strategic Copywriting & Storytelling: Exceptional written English skills with a proven ability to translate complex campaign metrics into compelling narrative case studies.
- Visual & Technical Literacy: Working knowledge of design principles (Canva or Adobe Creative Suite) and experience navigating CMS platforms (WordPress, Webflow, etc.).
- Growth Mindset: Strong understanding of inbound marketing, e-commerce trends, and B2B lead acquisition strategies.
- Project Leadership: Resourceful, detail-oriented leader capable of driving projects from concept through distribution in a fast-paced agency environment.
Vacancy posted a month ago
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