Brand Manager

The  Regional Brand Manager shall oversee the brand planning and development including sales, marketing, product management and distribution in ensuring the attainment of the business objectives of the brand for the region.

Duties and Responsibilities

• Formulates sales plan and targets covering all applicable territories/markets.
• Formulates annual marketing objectives and plans with monthly targets or status.
• Prepares marketing budget for internal approval, controls effective use of funds and ensures implementations of plans are within budget
• Communicates with principals for brand directions and updates, brand building support, marketing materials (advertising and action images, product images, press kits, POPs, catalogs), presentation materials, retail guidelines, and communicates the same to partners/distributors
• Creates, as applicable, brand guidelines, brand presentation, product training presentation and key account presentation for internal and external use of partners/distributors
• Monitors implementation of marketing plans of partners/distributors and ensures brand objectives are aligned and guidelines followed.
• Evaluates and consolidates marketing activities of partners/distributors and prepares monthly and/or quarterly marketing reports to update and preview marketing happenings in the region and to present recommendations for marketing opportunities.
• Manages the preparation, coordination and execution of all internal marketing activities
• Briefs advertising and PR agencies on marketing plans and activities, budget and timeline and ensures smooth implementations are conducted.
• Provides post-program marketing reports and metrics to analyze ROI.
• Handles all marketing-related matters and correspondences.
• Coordinates with all Marketing Executives for monitoring, implementation and evaluation of marketing programs.
• Conceptualizes and prepares marketing materials for use of partners/distributors and ensures inventory of marketing materials is maintained with budget levels while meeting promotion timeline.
• Attends global conferences initiated by principals .
• Coordinates with merchandising/sourcing team to develop product and purchase plan based on trends, forecasts, new product collections.
• Communicates, coordinates/negotiates with principals regarding product updates, new collections, product support materials, samples, orders, FOB prices, MOQs, discount and claims.
• Sets transfer prices for partners/distributors in coordination with merchandising/sourcing team.
• Ensures the timely delivery, payment and quality of goods as committed to partners/distributors.
• Manages client complaints on products and takes appropriate actions to ensure client satisfaction.
• Creates and provides merchandising tools to partners/distributors such as reports, trends and analysis materials
• Conducts regional visits to partners/distributors at least twice a year for performance review, brand and product training, plans and updates, marketing strategy, market visit.
• Assists in the preparation of regional conferences for partners/distributors.
• Performs other tasks that may be assigned by the immediate leader
• Reviews, consolidates and negotiates purchase targets (sales) of partners/distributors.
• Monitors and evaluates performance of partners/distributors and recommends areas for development.
• Conducts market research and studies the regional landscape in collaboration with principals and partners/distributors.

Job Qualifications

• At least five (5) years of related experience in brand and product management, sales and marketing.
• Excellent verbal and written communication skills.
• Good leadership, interpersonal and negotiation skills.
• Analytical, innovative and creative.
• Efficient in computer office applications.
• Willing to travel.