Manager P1 Brand

This position is at Philip Morris International

The selection process will be fully managed by Philip Morris International.

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**At Philip Morris International (PMI), we’re transforming our business to deliver a smoke-free future.** As part of this bold journey, we’re looking for a **Manager, P1 Brand (Smoke-Free Portfolio)** to join our Marketing team in the **Philippines**. This is your opportunity to play a pivotal role in shaping the future of our smoke-free product portfolio. You’ll lead brand strategy, drive consumer-centric initiatives, and deliver impactful marketing programs that accelerate our transformation and maximise category performance. --- **What You’ll Be Doing** * Lead the development and execution of brand and category strategies to drive performance and growth * Translate consumer insights and segmentation into compelling marketing propositions * Own end-to-end commercialisation of initiatives—from planning and demand forecasting through to execution and communication * Develop brand positioning, campaigns, and media strategies aligned with target audiences * Partner cross-functionally with Commercial, Finance, and Operations teams to deliver integrated go-to-market plans * Monitor product and campaign performance, using data and insights to optimise results * Manage portfolio budgets to maximise value across initiatives and ongoing activities * Act as the subject matter expert for your category, ensuring alignment with global standards and local market needs --- **We’re Looking For Someone Who Has** * 7+ years’ experience in brand, product, or category management * Strong experience using consumer insights and data to shape strategy and drive performance * Proven ability to lead end-to-end commercialisation and go-to-market initiatives * Experience managing budgets and delivering against commercial targets * Excellent stakeholder management and influencing skills across cross-functional teams * Strong communication skills and the ability to craft compelling brand narratives * A consumer-centric mindset with a passion for innovation and transformation * A tertiary qualification in Marketing, Business, Commerce, or a related field --- **What We Offer** * A competitive salary package, including benefits such as private health insurance * The opportunity to work on market-leading brands within a global FMCG business * A dynamic, collaborative, and inclusive team culture * The chance to play a key role in PMI’s transformation to a smoke-free future * Career development opportunities locally and globally

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