General Manager
W Bridges Manpower Corporation
The General Manager acts as the strategic and operational head of the hotel, responsible for overseeing the day-to-day operations, managing revenue and costs, maintaining guest satisfaction, leading the staff, and reporting to the hotel directors on business performance.
* Duties and Responsibilities
1. Operational Management - Oversee daily hotel operations, ensuring all departments are functioning efficiently. Ensure smooth coordination between departments to deliver seamless guest experiences. Implement and monitor Standard Operating Procedures (SOPs).
2. Financial and Revenue Management - Prepare, manage, and monitor the hotel’s annual budget and forecasts. Analyze financial reports and control costs to maximize profitability. Oversee revenue strategies (including pricing, promotions, packages). Manage KPIs such as RevPAR, ADR, Occupancy Rate, and GOP.
3. Guest Relations and Quality Assurance - Monitor guest feedback (online and offline) and ensure issues are resolved promptly. Lead service quality initiatives and implement regular quality checks. Ensure a high standard of cleanliness, service, and customer care.
4. Sales, Marketing & Business Development - Develop and execute sales and marketing plans to grow market share and revenue. Collaborate with corporate clients, travel agencies, event planners, and OTAs. Drive promotions, packages, and partnerships to boost hotel visibility.
5. Human Resources & Team Leadership - Lead, mentor, and motivate Department Heads and their teams. Approve recruitment, training, appraisals, and disciplinary actions. Promote a culture of professionalism, teamwork, and guest-focus. Implement training programs for service enhancement and staff retention.
6. Maintenance, Safety & Compliance - Ensure that hotel facilities, equipment, and grounds are well-maintained. Ensure compliance with safety, health, sanitation, fire, and legal standards. Liaise with local government units and regulators for permits and inspections.
7. Reporting and Communication - Report regularly to hotel directors/owners on performance, issues, and plans. Present financial statements, occupancy reports, and forecast analyses. Recommend strategic changes or capital expenditures to improve the business.
* Qualifications and Experience
1. Bachelor's degree in Hospitality Management, Business, or equivalent
2. At least 15 years in hotel operations; 3+ years in a GM or equivalent leadership role Strong knowledge of hotel PMS (e.g., Opera, eZee, Cloudbeds), OTAs, and revenue management tools
3. Excellent leadership, communication, and crisis management skills
4. Demonstrated experience in managing budgets and financials
5. Strong customer service orientation and team management capabilities
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