SEO Content Writer
Full-time
FLIN
Job description: Key Responsibilities A. SEO Content Writing
- Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs around debt consolidation, debt management, and personal-finance topics relevant to the Philippines.
- Perform keyword research (primary, secondary, long-tail) and map keywords to the right page and search intent (informational, commercial, transactional).
- Build content around topic clusters and a pillar-page structure to grow topical authority.
- Write clear, accurate, empathetic copy localized for Filipino readers, using local terms (e.g., utang, sweldo, online lending/pinoy lending apps), peso figures, and culturally relevant examples.
- Optimize titles, meta descriptions, URL slugs, headings (H1–H3), and internal links for every piece.
- Apply on-page SEO best practices: keyword placement, readability, image alt text, and structured data/schema where relevant.
- Maintain and update existing content to keep it accurate, fresh, and ranking (content refresh).
- Write content structured for AI answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity): direct answers in the first 40–60 words of a section, clear question-based headings, and self-contained passages that can be quoted on their own.
- Build FAQ, comparison, and how-to formats that answer real user questions, including conversational and long-tail prompts.
- Strengthen E-E-A-T signals: cite credible sources (BSP, SEC, CIC, government data), add author/reviewer attribution, and keep facts, figures, and dates verifiable.
- Keep brand and product facts (what FLIN is, how it works, who it helps) consistent across all pages so AI models describe FLIN accurately.
- Monitor how FLIN appears in AI answers for priority prompts and recommend content updates to close citation gaps.
- Ensure all financial content is accurate, compliant with Philippine regulations, and free of misleading claims about loans, interest rates, or debt outcomes.
- Collaborate with product, legal/compliance, and customer-facing teams to validate information before publishing.
- Follow FLIN's brand voice and editorial guidelines; contribute to improving them over time.
- Track content performance using Google Search Console, GA4, and SEO tools (e.g., Ahrefs/Semrush).
- Analyze rankings, traffic, CTR, and conversions to identify what to create, update, merge, or remove.
- Propose new content opportunities based on keyword gaps, competitor analysis, and search/AI trends.
- Bachelor's degree from a reputable university.
- 2–3 years of experience in SEO content writing or digital content marketing
- Proven portfolio of published articles that rank on Google
- Hands-on experience with keyword research and on-page optimization
- Understanding of AEO/GEO and how content gets surfaced or cited in AI-generated answers
- Experience writing for finance, fintech, banking, or other YMYL (Your Money Your Life) industries
- Experience in startup or fast-paced environments
- Familiarity with CMS platforms (e.g., WordPress, Webflow)
- Basic understanding of technical SEO (indexing, crawlability, site structure)
- Proficient in Google Search Console and GA4
- Experience with SEO tools (Ahrefs, Semrush, or similar)
- Familiar with schema markup and structured data basics
- Comfortable using AI tools responsibly in research and drafting, with strong editing and fact-checking judgment
- Data-aware mindset: able to turn performance data into content decisions
- Makati: Reliably commute or planning to relocate before starting work
Vacancy posted 16 hours ago
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