Content Marketing Specialist
Full-time
Vineskills
About Vineskills Vineskills helps law firms get the most out of Filevine through implementation, training, optimization, data migration, and specialized technology solutions. We're a fully remote team that values ownership, continuous improvement, clear communication, and finding better ways to work. We're looking for a creative, organized, and execution-focused Marketing Content & Brand Specialist to help bring our brand to life across digital channels. This person will play an important role in turning our team's knowledge, client success stories, and product expertise into engaging content that educates our audience, supports our team, and builds awareness of Vineskills' services. The Role You'll own the day-to-day execution of our content and brand marketing activities, from publishing videos and managing email campaigns to maintaining our website and creating sales enablement materials. You'll work closely with our teams to develop, repurpose, and distribute content that reaches the right audience at the right time. We're looking for someone who takes initiative, enjoys building repeatable processes, and can independently manage recurring marketing activities while identifying opportunities to improve how we work. We're looking for someone who takes initiative, enjoys building repeatable processes, and can independently manage recurring marketing activities while identifying opportunities to improve how we work.What You'll Do
- Write engaging LinkedIn posts that highlight Vineskills’ expertise, promote our products and services, share client success stories, and educate our audience.
- Manage and repurpose video content across YouTube, the website, LinkedIn, and newsletters using Canva, Loom, and AI-assisted workflows.
- Coordinate weekly Free Help Wednesday promotions, including email updates, Tip Tuesday posts, and publishing webinar recordings.
- Manage Mailchimp campaigns, including the weekly Free Help Wednesday email, monthly Filevine Skills Roundup, and targeted product, service, and webinar campaigns.
- Maintain and improve the Vineskills website by updating pages, publishing content, supporting SEO, and building new pages as needed.
- Create sales enablement materials, including product one-pagers, service overviews, and client case studies.
- Keep marketing materials accurate and up to date.
- Identify opportunities to improve content performance, streamline marketing processes, and leverage AI and automation to work more efficiently.
- Support planning and coordination for industry conferences and events, including promotional materials, logistics, and other marketing needs.
- Experience in content marketing, digital marketing, brand management, marketing coordination, or a similar role.
- Strong written English and the ability to create clear, engaging, and professional content.
- Hands-on experience managing social media content and digital publishing workflows, particularly LinkedIn and YouTube.
- Experience with email marketing platforms such as Mailchimp, including campaign creation, scheduling, and audience management.
- Proficiency with Canva and comfort editing, formatting, and repurposing video content.
- Experience managing website content through a CMS, with an understanding of basic SEO principles.
- Strong organizational skills and the ability to manage recurring deadlines and multiple projects independently.
- Attention to detail and a commitment to maintaining consistent branding, messaging, and content quality.
- A proactive mindset: you look for ways to improve processes rather than simply completing tasks as assigned.
- Comfort working with AI tools to accelerate content creation, research, and marketing workflows.
- Strong written communication and collaboration skills in a fully remote environment.
- Experience working with Claude, AI-assisted workflows, or custom AI skills.
- Basic HTML/CSS or other website editing and coding experience.
- Experience creating case studies, product marketing materials, or sales enablement content.
- Familiarity with SEO tools, website analytics, email reporting, and content performance metrics.
- Experience marketing SaaS products, professional services, or technology solutions.
- Experience working with distributed teams and international clients.
- Recurring marketing activities are completed accurately, consistently, and on schedule.
- Video content is efficiently repurposed and distributed across relevant channels.
- Email campaigns reach the right audiences and improve engagement over time.
- Website content stays current, useful, and aligned with Vineskills' brand and services.
- Sales and internal teams have reliable, up-to-date marketing resources.
- AI-assisted workflows and documented processes reduce manual work and improve marketing efficiency.
- New ideas and improvements help Vineskills expand the reach and impact of its content.
Vacancy posted 13 hours ago
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