Marketing Specialist - PPC
Full-time
Stotsenberg Leisure Park & Hotel Corporation
Marketing
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Propose the most appropriate events and messages in line with corporate strategies
• Launch Paid Digital Ad Campaigns on paid ads platforms
PAID ADVERTISING MANAGEMENT
• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.
• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid
Advertising campaigns
• Provide a keen understanding of revenue tracking and paid advertising
• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time
1. Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications
(Web analytics, Google Adwords etc.
2. Excellent analytical skills and a knack for data analysis. Strong prioritization, organization, and project
management skills
Vacancy posted 14 hours ago
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