Senior Digital Marketing Specialist (Remote)

Senior Digital Marketing Specialist (Remote) Schedule: 20 hours per week Rate: USD $8-10/hour Overview The Senior Digital Marketing Specialist leads the execution, optimization, and continuous improvement of the company's paid digital marketing programs across a national multifamily and student housing portfolio. Beyond managing complex advertising campaigns, this role delivers advanced recommendations that improve campaign performance, strengthen organic visibility, and drive measurable business results. The Senior Specialist serves as a subject matter expert on digital advertising platforms, search marketing, website optimization, and emerging marketing technologies, partnering closely with Digital Strategists to deliver high-performing marketing initiatives. What You'll Own Paid Media Strategy & Execution

• Build, launch, and manage Google Ads and Meta advertising campaigns across a portfolio of communities.
• Develop campaign structures, keyword strategies, audience targeting, and ad copy aligned with each property's leasing goals.
• Monitor campaign performance daily and optimize to maximize qualified lead generation and return on investment.
• Manage advertising budgets with exceptional accuracy and ensure campaigns pace appropriately throughout each month.
• Develop testing strategies for audiences, creative, bidding, and campaign structures to continuously improve performance.
• Stay current on Google Ads, Meta Ads, Performance Max, and emerging advertising products, and recommend new opportunities that improve portfolio performance.

Digital Strategy & Optimization

• Analyze campaign performance, competitive activity, search trends, and market conditions to identify strategic opportunities.
• Develop proactive optimization recommendations for individual communities and portfolio-wide initiatives.
• Partner with Property Strategists to align campaign strategy with occupancy goals, available inventory, pricing strategy, and seasonal leasing trends.
• Identify new digital marketing opportunities that improve lead quality, conversion rates, and marketing efficiency.
• Recommend budget reallocations and channel optimizations based on portfolio performance.

SEO, GEO & Organic Growth

• Lead on-page SEO initiatives across the portfolio.
• Conduct keyword research to identify content opportunities.
• Optimize metadata, internal linking, schema markup, and on-page content.
• Partner on the creation of SEO landing pages and website content.
• Monitor search rankings, organic traffic, and search visibility.
• Support Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives to improve discoverability across AI-powered search experiences.
• Use Google Search Console and other SEO tools to identify opportunities and technical issues.
• Recommend website improvements that strengthen organic performance.

Property Lifecycle Management

• Lead onboarding of new developments, acquisitions, and newly managed communities into digital advertising platforms.
• Oversee campaign launches for lease-up communities.
• Ensure timely disposition of campaigns and digital assets for properties exiting the portfolio.
• Audit campaign structure, tracking, and account organization to maintain portfolio accuracy.

Analytics & Reporting

• Analyze advertising, website, SEO, and conversion data to identify trends and opportunities.
• Prepare executive summaries and strategic recommendations for leadership.
• Develop dashboards and reporting that measure campaign effectiveness and portfolio performance.
• Establish benchmarks and identify opportunities for continuous improvement.

Website Optimization

• Identify website improvements that support lead generation and campaign performance.
• Collaborate on landing page strategy and website enhancements.
• Conduct quality assurance testing on websites, forms, tracking, and conversion paths.
• Recommend user experience improvements that increase conversion rates.

AI & Marketing Technology

• Lead implementation of Fluency AI initiatives across the portfolio.
• Evaluate emerging marketing technologies, AI tools, and advertising platform enhancements.
• Recommend and implement process improvements that increase efficiency, scalability, and campaign performance.
• Pilot new digital tools and document best practices for broader team adoption.

Technical Leadership

• Serve as a subject matter expert for Google Ads, Meta Ads, SEO, analytics, and digital marketing best practices.
• Mentor Digital Marketing Specialists on campaign setup, optimization, reporting, and troubleshooting.
• Establish best practices, quality standards, and documentation for campaign management.
• Support testing and rollout of new digital marketing initiatives across the portfolio.

Collaboration

• Partner with Digital Strategists, Property Strategists, Creative, Revenue Management, Operations, and external vendors to execute integrated marketing strategies.
• Share industry knowledge and platform updates with the broader marketing team.
• Foster a culture of continuous improvement through innovation, testing, and collaboration.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience managing paid digital advertising campaigns.
• Advanced experience with Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and Google Search Console.
• Strong understanding of SEO best practices, keyword research, metadata optimization, schema, and website performance.
• Demonstrated success optimizing campaigns to improve lead quality, cost efficiency, and conversion performance.
• Experience managing advertising budgets across multiple campaigns or business units.
• Strong analytical skills with the ability to transform data into actionable business recommendations.
• Excellent project management and organizational skills.
• Experience mentoring team members or leading cross-functional digital initiatives preferred.

Who You Are A Strategic Thinker You look beyond campaign metrics to identify trends, uncover opportunities, and recommend solutions that improve portfolio performance. A Technical Expert You stay ahead of changes in digital advertising, analytics, search marketing, and emerging technologies, applying new capabilities to improve results. A Collaborative Leader You elevate those around you by sharing knowledge, mentoring teammates, and helping establish best practices across the organization. An Exceptional Executor You combine strategic thinking with precise execution, ensuring campaigns launch accurately, budgets stay exact, and every initiative supports measurable business outcomes.