Marketing Specialist
Full-time
Remote Raven
Position Overview
We are looking for a creative, strategic, and self-driven Marketing Specialist to manage and grow social media presence across a portfolio of brands — spanning both B2B and B2C audiences. This role is platform-heavy and creatively demanding, covering Instagram, Facebook, Substack, LinkedIn, and a TikTok channel that is just getting off the ground.
This is not a role where you wait for a task list and execute it. We want someone who brings ideas to the table — who spots a trend, connects it to a brand opportunity, and presents it to the Marketing Manager before being asked.
You will be a creative partner, not just an executor. Over time, this role is designed to grow into a more strategic function as you build familiarity with each brand and demonstrate your ability to think at a higher level.
Key Responsibilities
Social Media Management — Multi-Platform
- Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands
- Plan, create, schedule, and publish content across all active platforms with consistency, quality, and brand-specific tone
- Manage content calendars across multiple brands simultaneously, ensuring no platform goes dark and no deadline is missed
- Adapt messaging and creative approach for each platform and audience — what works on TikTok is not the same as what works on LinkedIn
- Support the launch and growth of a new TikTok channel, helping establish the content direction, voice, and posting cadence from the ground up
Content Creation — Canva & CapCut
- Design and produce social media graphics, carousels, stories, reels, and short-form video content using Canva and CapCut
- Edit and produce short-form video content for TikTok, Instagram Reels, and Facebook — including captions, transitions, music, and on-screen text
- Maintain brand-specific design templates and visual standards across all creative output
- Repurpose existing content intelligently across platforms to maximize reach without duplicating effort
Substack Management
- Support the creation, formatting, and publishing of Substack newsletters for applicable brands
- Ensure Substack content is consistent with overall brand voice and social media messaging
- Track subscriber engagement and open rates, and bring observations and growth ideas to the Marketing Manager
Trend Research & Strategic Input
This is where good becomes great in this role.
Vacancy posted 4 days ago
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