Digital Marketing & E Commerce Specialist

Shadows & Patterns is looking for a Digital Marketing & E-commerce Specialist to manage our digital marketing efforts across social media, paid advertising, and our Shopify website. The ideal candidate is tech-savvy, data-driven, and passionate about creating effective digital campaigns that drive brand awareness, customer engagement, and online sales. Job Responsibilities Manage and execute social media content across Facebook, Instagram, and other digital platforms. Plan, create, and optimize Meta Ads campaigns. Manage and maintain the company's Shopify website, including product uploads, collections, and promotional pages. Monitor campaign and website performance using analytics tools and prepare regular reports. Write engaging marketing copy for social media, advertisements, and website content. Coordinate with the creative team to ensure marketing materials are delivered on schedule. Stay updated on digital marketing trends and recommend new strategies to improve performance. Assist in the execution of digital marketing campaigns and promotional activities. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. At least 2 years of experience in digital marketing, e-commerce, or a related role. Experience with Meta Ads Manager is required. Experience with Shopify or other e-commerce platforms is an advantage. Familiarity with Google Analytics, Google Ads, and basic SEO is a plus. Strong analytical, organizational, and communication skills. Able to work independently while collaborating effectively with a team.