Assistant Manager, Sports Marketing

This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in the Philippines. The focus: maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations.

As an Assistant Manager for Sports Marketing, key initiatives in enhancing ways of working with our brand partners will be a critical KPI given our goal of setting the standard when it comes to team/athlete servicing. 

Purpose & Overall Relevance for the Organization:

• adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. At the heart of these partnerships is the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio.
• As adidas expands its Brand Partnerships in Southeast Asia, particularly in the Philippines, the team is looking for a dynamic Sports & Culture Marketing professional to lead and execute a bold strategy.
• This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in the Philippines. The focus: maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations.

Key Responsibilities:

Partner Acquisition & Engagement

• Support to identify, secure, and maintain the best current and next-generation partners, ensuring alignment with brand goals.
• Support to negotiate, maintain, and renew partner contracts in compliance with the Global Sports Marketing Policy and budget guidelines.
• Support to provide industry-leading partner activations to enhance brand and product awareness.
• Act as a liaison between brand partners and internal teams (Brand Activation, PR, Omni-Channel, and Sales).
• Deliver top-tier service to partners while maintaining key industry relationships.

Activation & Performance Management

• Develop, manage, and execute partner activation calendars in collaboration with internal teams and SEA, ensuring alignment with key brand moments.
• Oversee the Philippines partner seeding program, including product ordering, seeding lists, partner prioritization, and data tracking/reporting.
• Maximize brand partner amplification through campaign activities, facilitating publishing briefs and tracking ROI.
• Monitor entitlement utilization to optimize partnership benefits and ROI.
• Ensure alignment across consumer-facing activations by collaborating with CtC, Brand Activations/Digital (including PR), and Omni-Channel Consumer Experience.

Reporting & Budget Management

• Maintain and update partner profiles, including contract details, social media stats, and activation plans.
• Monitor partner portfolio budget and develop mid-term plans for increased efficiency.
• Submit seasonal orders and coordinate product supply processes for partner satisfaction.
• Deliver all brand partner reporting on time and in full (OTIF).

Key Relationships:

• Local Brand & Channels
• SEA/ EM SpoMA & EIM, and BUs
• Legal
• Finance
• External Agencies
• Athletes, Influencers, federations, universities and clubs

Knowledge, Skills, and Abilities :

• Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred)
• Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation)
• Strategy – ability to provide input to and implement strategy.
• Ability to network, influence and utilize internal and external resources.
• Strong business sense, analytical, influencing and presentation skills
• Marketing budget Management
• Motivates employees and creates a high performing environment.

Pre-requisite Knowledge / Skills:

• Bachelors/university degree in the related field
• Minimum of 2 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
• Advanced user of MS Office suite of products
• Fluent in written and spoken English is a must.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.