Senior Growth Marketing Specialist

The Company 
At Spartan Investment Group our mission is to improve lives through our values. We do this by finding value-add and opportunistic investments offering solid returns to our investors. Providing an opportunity to grow for our partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution.  
We specifically focus on self-storage projects capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self-storage. We are members of the Inc. 5000 fastest-growing private companies in America and in 2023 we were #13 in Denver Business Journals list of top places to work. 
Mission 
The mission of the Senior Growth Marketing Specialist is to connect every growth channel into one conversion system so marketing activity translates into measurable rentals and occupancy growth. This role aligns paid media, organic search, landing pages, promotions, testing, lead quality, attribution, and facility priorities, rather than optimizing any single channel in isolation. 
This is a hands-on role, not a traditional paid media position. The person in this seat owns the complete customer acquisition system for FreeUp Storage: diagnosing performance issues, building campaigns, directing channel execution, launching tests, analyzing lead quality, and making fast adjustments that produce more qualified leads and completed rentals. They work closely with the Marketing Director and specialists across paid media, SEO, AEO, content, web, digital experience, customer experience, and local partnerships, connecting every discipline into one coordinated growth engine. 
Outcomes 

• Increase qualified lead volume for FreeUp Storage by 15 to 20% year over year, tracked by facility and channel. 

• Lift lead-to-rental conversion rate to 35% or higher, in line with industry call-to-sale conversion averages. 

• Reduce cost per qualified lead by 10 to 15% within 6 months by reallocating spend to the highest-converting channels and facilities. 

• Reduce overall customer acquisition cost by 10 to 15%, accounting for the full cost of turning a lead into a signed lease, not just the cost to generate the lead. 

• Grow completed rentals and marketing-attributed revenue by 15 to 20% year over year, not just lead volume. 

• Raise website and landing-page conversion rate by 1 to 2 percentage points through at least 4 structured A/B tests per quarter. 

• Improve return on ad spend by 10 to 15% across Google Ads, Microsoft Ads, and Meta Ads. 

• Recover at least 20 to 25% of abandoned rental starts through retargeting, lead-nurture, and abandonment-recovery programs launched within 90 days. 

• Stand up full-funnel reporting (spend through rentals and revenue) with under 5% variance between platform-reported and completed-outcome numbers. 

• Build and execute recovery plans for the bottom 40% of underperforming facilities, with measurable lead and occupancy improvement within 6 months. 

• Run a monthly joint Marketing/Operations performance review with at least 90% of agreed action items closed on time each quarter. 

• Ownership: Takes end-to-end responsibility for results rather than a single channel or campaign. Doesn't wait to be told where performance is breaking down; finds it, names it, and drives the fix. 

• Commercial Judgment: Weighs decisions by their effect on rentals and occupancy, not just activity or volume. Resists the pull to chase easy metrics and holds the line on quality over vanity numbers. 

• Analytical Rigor: Reasons from data rather than instinct or platform dashboards alone. Comfortable sitting with ambiguous or conflicting numbers long enough to find the real signal before acting. 

• Disciplined Experimentation: Treats testing as a habit, not a one-off project. Willing to be wrong in public, document it, and move on to the next test rather than defending a pet idea. 

• Adaptability: Adjusts plans quickly as facility priorities, inventory, or market conditions shift. Doesn't over-invest in a single strategy when the situation calls for a pivot. 

• Influence Without Authority: Gets specialists and partners aligned around shared priorities without formal reporting lines. Pushes back on assumptions and holds people accountable through clear expectations, not title. 

• Communication & Judgment Under Pressure: Translates complex performance data into a small number of clear, actionable calls. Comfortable delivering an unpopular recommendation when the numbers support it. 

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related discipline. 

• Minimum 7 years of experience in growth marketing, demand generation, performance marketing, or customer acquisition. 

• Proven record of increasing qualified lead volume, conversion, revenue, rentals, or another measurable customer outcome. 

• Deep hands-on experience managing and optimizing multi-channel acquisition programs. 

• Advanced understanding of paid media, landing pages, conversion optimization, analytics, attribution, CRM, and lead nurturing. 

• Ability to diagnose complex funnel problems and turn findings into practical actions quickly. 

• Multi-location or facility-level marketing with different budgets, priorities, and local market conditions preferred.  

• Self-storage, multifamily, retail, home services, real estate, or another location-based consumer business preferred. 

• Direct responsibility for revenue, rentals, occupancy, bookings, or another bottom-of-funnel growth metric preferred. 

• Experience rebuilding fragmented or underperforming marketing foundations preferred. 

• Knowledge of local SEO, AI-powered marketing tools, call analytics, and offline conversion tracking preferred. 
• English Proficiency: Advanced professional fluency in English is required, including the ability to communicate clearly and confidently in meetings, presentations, email, and other business communications with U.S.-based internal and external stakeholders.
• Ability to work full-time and maintain significant overlap with U.S. business hours, including evening or overnight schedules as needed.

• Paid acquisition: Google Ads, Microsoft Ads, Meta Ads, retargeting, budget allocation, bidding, audience strategy, and creative testing. 

• Analytics and tracking: Google Analytics 4, Google Tag Manager, Looker Studio, call tracking, Microsoft Clarity or Hotjar, and conversion-event governance. 

• CRM and automation: HubSpot preferred; Salesforce, Zoho, or equivalent CRM; lead routing, lifecycle stages, nurturing, and campaign attribution. 

• Conversion optimization: A/B testing, landing-page optimization, funnel analysis, offer testing, customer journey analysis, and abandonment recovery. 

• Reporting: Advanced Excel or Google Sheets, dashboard development, cohort and channel analysis, KPI reporting, and performance forecasting. 

• Dedicated home office or professional remote work environment.  

• Reliable high-speed internet connection capable of supporting video conferencing and daily business operations. 

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