Creative Content Strategist

About the Role

The Creative Content Strategist turns business and marketing objectives into creative direction that creators and production teams can act on. You will shape campaign concepts, write the briefs and guidelines that guide content, and make sure creator content stays authentic while meeting campaign standards. You will work closely with Talent Operations, marketing, production, and social media teams to move campaigns from concept to final, platform-ready content, then use

performance data to improve the next round.

Key Responsibilities

1. Campaign Strategy and Concept Development

• Develop campaign concepts aligned with business and marketing objectives

• Translate campaign goals into creative strategies and content pillars

• Analyze audience behavior and digital trends to identify creative opportunities

2. Briefing, Planning, and Creative Direction

• Prepare creative briefs and content calendars based on project timelines

• Define messaging direction, tone, and call-to-action (CTA) requirements

• Co-create content formats, hooks, and engagement strategies

• Develop creator toolkits, content references, and guidelines

3. Creator and Production Collaboration

• Coordinate with Talent Operations regarding content readiness and requirements

• Ensure creator content remains authentic while aligned with campaign standards

• Collaborate on scripts, shot lists, and production requirements

4. Content Review and Quality Assurance

• Review edited content for messaging consistency, clarity, and compliance

• Provide clear revision feedback and coordinate content improvements

• Ensure final outputs are optimized for intended digital platforms

5. Performance and Optimization

• Support campaign post-evaluations and performance documentation

• Recommend content optimizations and testing opportunities

• Maintain creative learnings, references, and best practices documentation

6. Cross-Team Coordination

• Coordinate with marketing, production, and social media teams for campaign execution

• Collaborate with project teams to align deliverables and timelines

• Support integrated campaigns through effective communication and coordination

Qualifications

1. Strategy and Planning

• Strong grasp of marketing and campaign strategy fundamentals

• Ability to translate business objectives into creative direction

• Skilled in content planning, calendar management, and briefing

2. Creative and Content Skills

• Strong copywriting instincts for messaging and tone

• Strong brief-writing and creative guideline development skills

• Strong trend-spotting and creative opportunity identification

• Understanding of platform specs and content optimization requirements

3. Creator and Production Experience

• Experience working with influencers or content creators

• Ability to balance brand standards with creator authenticity

• Familiarity with production workflows (scripts, shot lists, shoots)

4. Quality and Feedback

• Strong attention to detail for content review and QA

• Clear, constructive feedback and revision management skills

5. Analytics and Documentation

• Analytical skills for interpreting audience and performance data

• Familiarity with social media analytics and reporting tools

• Good documentation habits for knowledge-sharing

6. Collaboration and Soft Skills

• Strong communication and stakeholder management skills

• Good interpersonal and coordination skills across teams

• Ability to coordinate across multiple teams and timelines

• Solid project coordination and organizational skills

• Adaptability in fast-paced, multi-team environments