Market Planning Specialist
Full-time
United Asia Automotive Group Incorporated
Are you a talented individual ready to join an awesome team in the Automotive industry ?
The EXCLUSIVE distributor of Foton trucks, Chery, Lynk & Co, Baic Auto and Radar EV Pick-up here in the Philippines needs a Market Planning Specialist (Supervisor)!
Below are the responsibilities of a MARKET PLANNING SPECIALIST (SUPERVISOR):
- Responsible for enhancing industry understanding and analyzing the current automotive market to support strategic decision-making.
- Conducting both qualitative and quantitative research, monitoring competitor activities, and providing actionable Insights to strengthen the brand's market positioning.
- This position ensures that all market data, competitive intelligence, and consumer insights are effectively translated into strategies for sales growth, product development, and brand competitiveness.
Market & Industry Analysis
- Conduct ongoing monitoring of industry trends, regulatory developments, and economic factors affecting the automotive sector.
- Perform qualitative and quantitative research to assess consumer behavior, market shifts. and emerging opportunities.
- Prepare detailed market forecasts and scenario analyses to guide strategic planning.
Monthly Market/Competitor Analysis Reports
- Attend and participate in Monthly CAMPI (MARCOM) meetings to gather official industry sales and market share data.
- Track and analyze competitor product launches, pricing adjustments, promotional activities, and dealer strategies.
- Develop Industry Sales Reports to measure brand performance against competitors.
- Conduct mystery shopping to evaluate competitor sales processes, service levels, and showroom experiences.
Market Research Initiatives
- Lead special research projects in support of OEM (Original Equipment Manufacturer) directives.
- Administer Dealer Brand/Model Surveys in coordination with Dealer Development Dept. and Sales & Distribution Dept. to assess brand competitiveness and dealer satisfaction.
- Conduct Early Buyer/Rejecter Studies to identify purchase motivators and reasons for lost sales, providing recommendations to improve conversion rates.
Strategic Decision Support
- Provide market insights to support product planning for new models, variant introductions, and pricing strategies.
- Work with marketing teams to optimize targeting, messaging, and campaign performance measurement.
- Assist sales teams with market penetration strategies, territory prioritization, and dealer performance Improvement.
- Support after-sales with insights on customer satisfaction and retention.
To be successful in this role you must be…
- A college graduate with a 4-year degree in Marketing, Business Administration, Economics, or related field.
- At least 2-3 years of experience in market research, data analysis, or strategic planning (automotive industry preferred)
- Strong analytical skills with proficiency in Excel, PowerPoint, and data visualization tools.
- Excellent communication skills for preparing and presenting reports to management.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Knowledge of the automotive industry, market trends, and consumer behavior is a strong advantage.
- Analytical Thinking - Able to interpret complex market data into actionable insights.
- Strategic Mindset - Anticipates market changes and recommends proactive actions.
- Collaboration - Works effectively with cross-functional teams.
- Attention to Detail - Ensures accuracy in reporting and data interpretation.
- Business Acumen - Understands market drivers and competitive dynamics.
Working pattern and location:
Join Date: March 2026
Employment Type: Full-time Employee
Work Location: On-site
Working Hours: 45 hours, 5 days per week (7:30 AM to 5:30 PM)
Workdays: Monday - Friday
Location: 728 A. Bonifacio Ave., Balintawak, Quezon City, Philippines.
Vacancy posted 16 hours ago
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