Sales and Marketing VA

We are looking for a proactive, sales-minded professional to help our multi-location home services business book more jobs, recover lost opportunities, and strengthen customer loyalty. The core of this role is fast, consistent lead follow-up by phone and text, supported by CRM management, marketing monitoring, and business reporting. The ideal candidate is confident speaking with US customers, comfortable with numbers, and thinks like an owner rather than working through a checklist.

Key Responsibilities:

• Monitor the CRM throughout the day for new quotes, bookings, cancellations, and voided jobs, and act quickly on every opportunity
• Call new quote requests promptly to close the sale and upsell additional services
• Follow up with unbooked quotes, missed calls from local service ads, and inbound text inquiries to recover lost business
• Call outbound prospects and campaign responses, and nurture interested leads through to a booking
• Investigate cancellations and voided jobs to learn why they were lost and win customers back where possible
• Text recent customers to check on their experience, send Google review links to satisfied customers, monitor reviews across all locations, and escalate complaints or negative reviews to management immediately
• Post approved content and monitor comments and messages across Facebook, Instagram, X, YouTube, LinkedIn, Nextdoor, and Patch, flagging potential leads and customer issues
• Monitor advertising and campaign performance (Google Local Services Ads, PPC/Performance Max, AI platform ads, and email campaigns) and run daily competitor searches in key service areas
• Run and analyze CRM and advertising reports on jobs, revenue, locations, service types, lead sources, conversions, and cancellations to show where revenue is won and lost
• Review fuel card, toll, and vehicle-tracking reports to flag unusual activity and cost-saving opportunities, and support management with data entry, CRM upkeep, spreadsheets, and research

Mandatory Skills:

• Proven experience in inside sales, outbound calling, or lead follow-up with a track record of converting leads
• Excellent spoken and written English, with confidence speaking to US customers by phone and text
• Hands-on experience working in a CRM, including logging activity and running reports
• Strong skills with spreadsheets (Google Sheets or Excel) and the ability to analyze data and spot trends
• Proficiency in Google Workspace and the ability to learn new software quickly
• Experience posting and monitoring content on major social media platforms
• Proactive, owner-minded approach to identifying problems and opportunities
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills:

• Experience in a home service business (cleaning, HVAC, plumbing, pest control, or similar)
• Familiarity with Google Local Services Ads, Google Ads, or Performance Max campaigns
• Proven upselling experience
• Experience with call tracking or marketing attribution tools
• Background in customer service or online review management
• Experience reviewing fleet or expense reports such as fuel cards, tolls, or GPS tracking
• Ability to manage multiple priorities simultaneously

Why Join Us:

Join a hands-on, owner-led team where your work directly drives revenue and your ideas are heard. You will build skills across sales, marketing, and business analytics, with real room to take ownership and grow with us.