Growth & Commercial Marketing Specialist

About the Role: We are looking for a Growth & Commercial Marketing Specialist to lead and execute marketing initiatives across Singapore and Malaysia, with a focus on driving awareness, engagement, and conversion across channels.
This role is responsible for developing and implementing brand initiatives that generate demand and support drive-to-retail strategies, while managing day-to-day execution across social media, e-commerce platforms, and marketing campaigns.

• Execute marketing initiatives to drive brand awareness, engagement, and demand
• Plan and lead product launches and campaign rollouts across Singapore & Malaysia
• Align with internal stakeholders (sales, ecommerce, design, customer service) on promotions, campaigns, and marketing assets
• Plan, coordinate, and publish content across social media and digital platforms
• Manage content calendars and ensure consistent brand presence across channels
• Drive growth in social media engagement and community
• Develop campaign and promotional materials in collaboration with designers and partners
• Support partnerships, collaborations, and brand initiatives
• Maintain and update digital storefronts (e.g. Shopee, Lazada, website, Amazon), including product listings, visuals, and promotional setups
• Monitor key e-commerce metrics such as traffic, conversion, and reviews, and support ongoing optimization
• Track and report on campaign and channel performance, translating insights into actionable improvements
• Support internal teams with marketing materials, product information, and basic brand training when required

What We're Looking For:

• 2 years of experience in a marketing role, preferably in retail, consumer, or e-commerce environments
• Proven ability to manage multiple projects and priorities in a fast-paced setting
• Hands-on and execution-driven, with strong follow-through
• Good understanding of how marketing efforts contribute to overall business performance
• Organized, proactive, and able to work effectively across teams
• Able to balance creative thinking with data-driven decision making