Media Manager, Offline - iGaming - Onsite, Manila,...
SmartRecruitment.com
Location: Onsite, Manila, Philippines
About the Hiring Company:
The Media Manager, Offline plans, buys and optimizes offline media for both brands (one premium, one mass-market): TV, radio, OOH, cinema, print and transit. The role gets the most reach and acquisition impact out of the offline budget, and proves it with data.
Job Responsibilities
Build annual and campaign-level offline media plans with the Brand Marketing Managers, aligned with online media run by Acquisition
Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or through the media agency
Manage the media agency: briefs, plans, buys, invoices and agency performance reviews
Negotiate rates, bonus spots, packages and annual commitments with networks and OOH operators
Make sure every placement meets PAGCOR advertising rules, broadcast standards, time-slot limits for gaming ads and site restrictions such as distance from schools and churches
Verify delivery: spot monitoring, proof of airing, OOH proof of posting
Measure offline impact with BI: branded search lift, traffic and registration lift by region and time slot, and TV-to-online attribution
Manage the offline media budget and report spend against plan
Success in the First 12 Months
Offline media plan for both brands bought at or below benchmark rates
An attribution model linking offline spend to registrations and FTDs
100% proof of delivery for every buy
No compliance breaches on placements
The Successful Candidate
5+ years in offline media planning and buying, at a media agency or in-house
Strong relationships with Philippine TV and radio networks and major OOH operators
Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying
Comfortable with data and attribution; able to link offline spend to online results
Online gaming / iGaming experience strongly preferred; betting, telco or e-wallet media experience also considered
Knowledge of advertising restrictions for regulated categories in the Philippines
Interested?
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.
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