Brand Marketing Manager
Full-time
Aqualipure Water Systems and Equipment Inc
The E-commerce & Marketing Manager owns the monthly GMV target, managing the day-to-day marketing and e-commerce team, and making execution decisions independently. This role exists so that the brand can scale faster.
You will be accountable for everything that drives revenue: TikTok Shop performance, Shopee and Lazada marketplace operations, affiliate ecosystem growth, paid ads efficiency, live selling activation, and content output. You will lead a growing team of 5–8 people and report directly to the Marketing Executive weekly with data-driven insights and a clear action plan.
DUTIES AND RESPONSIBILITIES
1. GMV Ownership & Channel Management
- Own the monthly GMV target across TikTok Shop, Shopee, and Lazada
- Build and execute a monthly channel plan with weekly milestones
- Monitor daily GMV performance and intervene immediately when targets are at risk
- Manage TikTok Shop product listings, pricing, promotions, and campaign participation
- Oversee Shopee and Lazada operations including vouchers, ads, flash sales, and bundle strategy
2. Affiliate & Creator Ecosystem
- Own the end-to-end affiliate program — recruitment, onboarding, activation, and retention
- Build and maintain a tiered affiliate system with performance-based incentives and milestone bonuses
- Coordinate creator gifting, briefings, and campaign execution
- Track affiliate GMV contribution weekly and identify top performers for escalation
- Manage and execute creator events in coordination with the Founder
3. Paid Advertising
- Plan, execute, and optimize paid ad campaigns across TikTok Ads and Meta (Facebook/Instagram)
- Monitor ROAS daily and adjust targeting, creative, and budget allocation accordingly
- Coordinate with the team to produce high-converting ad creatives and test variations
- Manage ad spend budget and ensure efficiency — flag overspend and underperformance immediately
4. Live Selling Management
- Own the live selling schedule across TikTok Shop and other platforms
- Brief and coach live hosts on product talking points, promotions, and conversion tactics
- Monitor live session GMV performance and implement improvements
- Coordinate with the team to ensure inventory, vouchers, and promotions are ready for every LIVE
5. Content & Social Media Direction
- Guide the Social Media Associate and Graphic Artist on weekly content priorities
- Ensure content output aligns with promotional calendar, campaign goals, and brand positioning
- Review and approve content before publishing — maintain quality and brand consistency
- Monitor organic reach and engagement metrics and adjust content strategy accordingly
6. Team Leadership
- Directly manage and develop the marketing and e-commerce team (5–8 people)
- Run weekly team huddles to align on priorities, performance, and blockers
- Set clear individual KPIs and hold team members accountable to results
- Identify hiring needs as the team scales and assist in recruitment
7. Reporting & Analytics
- Submit a weekly GMV and performance report to the Founder every Monday
- Analyze channel performance data and translate findings into actionable decisions
- Track and report on all key metrics: GMV, ROAS, AOV, conversion rate, affiliate GMV %, live GMV %
- Identify trends, risks, and growth opportunities from platform analytics
8. Other Responsibilities
- Stay updated on TikTok Shop algorithm changes, platform features, and competitor activity
- Represent the brand in creator and partner meetings when required
- Perform other duties as assigned by the Founder
Vacancy posted 2 days ago
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