Social Media & Influencer Marketing Manager

About the Role

We're hiring a part-time Social Media & Influencer Marketing Manager to manage our influencer program and organic social presence. You'll report directly to the founder and head of brand, playing a critical role in building, running, and scaling the content and creator engine that drives brand awareness and measurable growth. The ideal candidate blends creativity with analytical rigor — someone who can produce scroll-stopping content, cultivate a thriving creator community, and build the systems to scale it all.

Work Structure & Requirements
Schedule: Part-time (20 hours per week), with a clear path to full-time as the business grows
Time Zone: At least half of your working hours must overlap with EST business hours
Compensation: 10 USD per hour

Key Responsibilities

1. Influencer & Creator Management

Own and scale our influencer program across TikTok, Instagram, and other relevant platforms
Run our gifting engine end to end — proactively identify creators, manage outreach, briefs, fulfillment, and redemptions so every touchpoint feels on-brand and personal
Establish and optimize our affiliate program — tracking links, performance, and payouts
Source, curate, and repurpose UGC across our marketing channels
Cultivate an engaged creator community that feels like insiders and amplifies the brand
Develop and manage paid collaborations when applicable
Analyze creator and content performance (impressions, clicks, CTR, conversion, CAC), connect creator activity to business outcomes, and build scalable systems for performance tracking — scrappy at first, tool-driven as we scale

2. Organic Social Media

Plan, create, schedule, and publish content across Instagram, TikTok, and Facebook
Write engaging, on-brand social copy
Respond to comments and DMs in a timely, friendly, brand-aligned way and drive community engagement
Monitor performance, flag high- and low-performing content, and report insights and recommendations to the founder

3. Content Production

Create static visuals and social assets using Canva or Photoshop
Edit short-form video (Reels, TikToks, UGC) using CapCut, native Meta/TikTok editors, or similar
Maintain a consistent brand voice, look, and posting rhythm across all channels

Required Skills & Experience

Experience: 4–6+ years in influencer marketing and/or social media management, ideally for CPG or consumer product brands
Influencer Programs: Strong understanding of how to source creators, run gifting and affiliate programs, and track creator ROI
Content Creation: Hands-on content creator — comfortable designing static assets and editing short-form video
Communication: Exceptional written and spoken English with an ability to embody brand voice naturally
Analytical: Able to measure, test, and improve — comfortable balancing scrappy manual workflows early on with scaling into more automated systems over time
Profile: Proactive self-starter, highly organized, detail-oriented, and able to build systems and work independently
Tools: Instagram, TikTok, Facebook/Meta, Later/Buffer/Meta Business Suite, Canva, Photoshop, CapCut, Veed, Modash, Google Workspace