Marketing Creative Strategist (US Market) - 18883
Somewhere
Full-Time, Remote
Monday – Friday, 8:00 AM – 5:00 PM CST
Salary: $1800-$2500
About Us
We operate a portfolio of performance-led DTC brands across the US and Southeast Asian markets. Our brands are in the 7–8 figure range, and our growth is built entirely on creative research, testing, iteration, and the discipline to do all three at volume. We run a structured, data-driven creative system. Testing velocity and iteration discipline are what determine how fast we grow. If you want to work somewhere that treats creative strategy as a real performance function, not a vibes-based exercise, this is it. As a US Creative Strategist, you'll be dedicated to our US market brands, developing and testing concepts for American audiences with the specific buyer psychology, market awareness stages, and offer positioning that move cold traffic in that market.
What You'll Be Doing
Research & Concept Development
● Developing 15–20 net-new concepts per week across video and image formats. Typically, video concepts
make up 70–80% of your weekly output, with image concepts making up the balance; this ratio shifts based on
what's scaling and where the priorities are
● Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to
develop breakthrough concepts for US audiences
● Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to
identify untapped opportunities specific to the US market
● Building concepts that are rooted in how American buyers think, what they respond to, and what's already
saturated in the market
Scriptwriting & Creative Execution
● Writing compelling, high-converting direct-response scripts designed to hook cold US audiences and drive
them to purchase (and potentially work in tandem with a dedicated copywriter)
● Producing clear, detailed briefs for editors and designers — tight enough that the execution team can move
fast without ambiguity
● Owning the creative pipeline for your assigned brands: research → ideation → scripting → post-launch
performance analysis and iteration
● Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs
with the same conversion logic applied to each
Collaboration & Iteration
● Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution
level
● Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity
● Feeding insights back to the wider team to continuously improve our creative playbook
Performance Analysis & Scaling
● Analyzing winners and losers weekly — documenting what worked, why it worked, and what to test next
● Rapidly iterating winning concepts into multiple variations to validate and scale
What We're Looking For
Must-Haves
● Proven direct-response experience — you've written scripts, hooks, or ad concepts that have run on Meta or
TikTok (paid socials)
● Strong copywriting skills across video and static formats — your writing pulls people in and keeps them
moving toward a purchase
● Deep understanding of consumer psychology, awareness stages, and what makes cold traffic convert in the
target market
● Obsessive researcher — you go beyond surface-level competitive intel and find angles other people miss
● High output capacity, averaging 15–20 concepts a week, is the expectation, not the ceiling, and you can
sustain it without the quality slipping
Instant No's
● You don't have real experience in ad creative strategy or direct-response copywriting
● You want to spend weeks polishing one campaign — this role requires speed, iteration, and high-quality
output simultaneously
● You struggle with volume, operational workflows, or fast feedback cycles
● You're uncomfortable with the reality that most ads fail before one wins — failure is data, not a problem
● You're balancing multiple jobs or clients — this requires full-time, dedicated ownership
What Success Looks Like
● Consistently producing 15–20 net-new concepts per week across video and image formats
● Achieving a 10%+ creative hit rate — concepts that validate, scale, and drive real spend
● Operating as a reliable creative partner to the editors, designers, and lead strategists around you
Why Join Us
● Hands-on experience working on 7–8 figure brands with real paid media budgets behind them
● Performance-based upside — base + commissions tied directly to winners and scaling impact
● High ownership — your concepts directly influence spend, revenue, and growth
● Rapid learning environment with proven frameworks, strong feedback loops, and high iteration cadence
● Clear growth path to Lead Strategist or larger brand scope as you prove your output
If you don't have real experience in ad creative strategy or direct-response copywriting, please do not apply. If you
do and you're ready to operate at volume in one of the most competitive DTC markets in the world, we'd like to hear
from you.
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