Digital Marketing Manager (Furniture and Appliance)

Position : Digital Marketing Manager

Salary : $1,700 - $2,100 AUD a month maximum

Working Hours & Conditions : Australian Business Hours, Remote

Holidays : AU Public Holidays

ROLE OVERVIEW:

We are seeking an experienced, commercially minded Digital Marketing Manager with a proven track record of growing Australian businesses through digital marketing.

This is a broad, hands-on role covering organic and paid social media, Google Ads, SEO, WordPress website optimisation, CRM automation, content, and creative production.

We're looking for someone who can do more than simply execute individual marketing tasks. The successful candidate should be able to look at the entire digital customer journey, identify opportunities for improvement, and implement campaigns and systems that generate measurable results.

Candidates must have previous Australian marketing experience and be able to demonstrate genuine examples of accounts, campaigns, or businesses they have helped grow.

RESPONSIBILITIES:

Digital Marketing & Growth Strategy (Primary Focus)

• Develop and execute digital marketing strategies aligned with customer acquisition and business growth objectives
• Take ownership of digital campaigns from planning through to execution, optimisation, and reporting
• Identify opportunities to increase enquiries, applications, conversions, and customer engagement
• Coordinate activity across paid media, organic social, SEO, website, CRM, and email
• Continually test new strategies, audiences, messaging, and creative approaches
• Monitor marketing performance and focus resources on channels generating the strongest commercial return

Paid Advertising – Google & Meta

• Build, manage, and optimise Google Ads campaigns
• Manage Meta advertising across Facebook and Instagram
• Develop prospecting, retargeting, and conversion-focused campaigns
• Conduct keyword, audience, competitor, and market research
• Manage advertising budgets and optimise towards improved ROI
• Test audiences, offers, messaging, landing pages, and creative
• Monitor lead/customer quality alongside traditional advertising metrics
• Provide clear reporting and recommendations on paid media performance

Organic Social Media & Content

• Develop and maintain social media strategies and content calendars
• Create, schedule, and publish consistent content across relevant platforms
• Develop content that showcases products, offers, customer stories, and the Lightning Rentals brand
• Grow social audiences and increase meaningful engagement
• Monitor performance and refine content based on results
• Ensure organic and paid social strategies complement each other

SEO & WordPress Website Optimisation

• Manage and maintain the company's WordPress website
• Update pages, products, content, imagery, promotions, and landing pages
• Implement on-page SEO and content optimisation
• Conduct keyword research and identify opportunities to increase organic search visibility
• Improve website structure, user experience, and conversion pathways
• Develop and optimise landing pages for marketing campaigns
• Monitor website traffic, rankings, and conversions
• Work with technical providers where more complex website development is required

CRM & Marketing Automation

• Support and optimise the company's Salesforce-based CRM environment
• Develop automated customer journeys, follow-up processes, and marketing workflows
• Build lead nurture and re-engagement campaigns
• Improve the flow of leads between advertising, website enquiries, CRM, and internal teams
• Identify opportunities to reduce manual processes through automation
• Maintain accurate customer segmentation and marketing data
• Work confidently within the company's custom JavaScript/Linux CRM environment after onboarding

A strong Salesforce background is sufficient—the successful candidate will be supported in learning the company's custom environment - built on javascript/linux but its similar to salesforce

Graphic Design & Creative

• Create high-quality digital marketing assets for paid advertising, social media, email, and website campaigns
• Develop promotional graphics, banners, advertisements, and campaign collateral
• Produce creative variations for ongoing advertising testing
• Maintain consistency with the Lightning Rentals brand
• Support basic content and creative production across the wider marketing function

Reporting & Analytics

• Develop regular marketing performance reports and dashboards
• Track paid media performance, website traffic, conversions, leads, and customer acquisition
• Monitor key metrics including cost per lead/acquisition and return on advertising spend
• Analyse the customer journey to identify conversion bottlenecks
• Translate marketing data into clear recommendations for management
• Continually optimise marketing activity based on measurable results

Requirements

QUALIFICATIONS:

• Previous digital marketing experience supporting Australian businesses
• Proven track record of growing accounts, campaigns, leads, or revenue through digital marketing
• Strong hands-on experience with Google Ads
• Strong experience across Meta Ads and organic social media
• Demonstrated knowledge of SEO and website optimization
• Experience managing and updating WordPress websites
• Strong understanding of CRM and marketing automation
• Salesforce experience highly preferred
• Graphic design and creative production capability
• Strong analytical skills and ability to interpret marketing performance data
• Excellent written English and copywriting capability
• Commercial mindset with a focus on measurable business results
• Ability to work independently and take ownership of the digital marketing function

Tools & Systems

• WordPress
• Google Ads
• Meta Ads Manager
• Salesforce / Salesforce-based CRM
• Google Analytics / GA4
• Google Search Console
• Meta Business Suite
• Canva and/or Adobe Creative Suite
• Email marketing and automation platforms
• Microsoft 365 / Google Workspace
• AI and digital marketing productivity tools

Highly Desirable

• Experience marketing Australian e-commerce, retail, rental, or consumer service businesses
• Experience working with custom CRM environments or system integrations
• Email marketing and customer lifecycle automation experience
• Video editing or short-form content creation capability
• Experience using AI to increase marketing productivity and campaign output