Media Campaign Specialist
Full-time
Dempsey Resource Management Inc.
A Social Media Specialist is responsible for creating and administering content on all social media platforms , such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
Key Responsibilities:
- Maintain and curate company’s social media page (on Facebook) and create content for global careers channels including LinkedIn and Instagram.
- Build and execute social media strategy through research, benchmarking and audience identification.
- Develop location-specific templates and candidate messaging.
- Assist with coordinating responses to messages from local candidates on social media
- Help with crisis management, responding to bad reviews, and negative news communications
- Generate, edit, publish, and share content regularly (could be text, image, video, audio or HTML based)
- Create meaningful connections with our social followers through dialogue and messaging
- Build internal relationships with relevant stakeholders to provide multiple sources of ongoing content
- Develop and moderate user-generated content, based on company and community policies
- Create and implement a social media marketing plan for delivering account growth
- Track and analyze analytic reports to gain insight on traffic, demographics, and effectiveness; using this data to positively affect future activity
- Maintain awareness of current trends on social media
Qualifications / Skills and Experience:
- Bachelor’s Degree, any field.
- At least 3 years of experience in digital marketing, social media or a related field.
- Familiarity with the business applications of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn)
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
- Excellent written and verbal English communication skills
- Ability to think creatively and innovatively, multi-task and work well under pressure.
- Creative, forward-thinking, and organized
- Ideally some experience in photography, graphic design and video editing platforms
- Customer support experience
- Chinese speaking - an asset
SALARY RANGE: Php 20,000 – Php25,000
Vacancy posted 3 days ago
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