Growth Marketing Lead

We are looking for a hands-on Growth Marketing Lead to build our next client acquisition channels from the ground up. Our organic and AI search channel already brings in most of our clients. Now we need someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget and turn the ones that work into repeatable growth engines. The ideal candidate is resourceful, asks the right questions before jumping to answers, backs decisions with data, and is confident enough to challenge leadership when the numbers point elsewhere.

Key Responsibilities:

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• Run small-budget experiments, measure results quickly, and decide what to scale, change, or stop
• Track the full funnel from lead to signed client, focusing on lead quality and cost per client, not only cost per lead
• Design lead qualification elements such as landing pages, form questions, and targeting to attract high-intent prospects
• Research and identify target businesses and decision makers using LinkedIn, Sales Navigator, review sites, and other sources
• Write and run personalized outreach campaigns to prospective clients
• Make the most of existing assets, including our client base, reviews, referral program, and partner relationships
• Work closely with the sales team to improve lead handoff and follow-up
• Report on results with clear recommendations, including what not to pursue
• Gradually take ownership of growth strategy as channels are proven

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results
• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Strong understanding of funnel metrics and the ability to diagnose why leads do not convert
• Resourceful prospect research skills, including finding specific people and companies online
• Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions
• Excellent written and spoken English
• Comfortable using AI tools to work faster, while applying independent judgment
• Confidence to share opinions, prioritize, and push back with clear reasoning
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Background in outsourcing, staffing, or professional services marketing
• Experience with LinkedIn Sales Navigator and cold outreach
• Experience with email marketing and automation platforms
• Experience building or growing referral or partnership programs
• Familiarity with landing page builders and conversion optimization
• Track record of getting results with small test budgets

Why Join Us:

This is a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. If you prove a channel, the role grows with you.