OEM Traffic Specialist (Mobile OEM Ads - PH Market)
Full-time
Global Play Hub Innovations Corp.
Responsibilities
- Manage and operate mobile OEM advertising platforms:
- Xiaomi Ads
- OPPO Ads
- Vivo Ads
- Purchase system-level traffic, including:
- Lockscreen Ads
- Content Feed / App Discovery placements
- Push-like OEM notifications
- Acquire and optimize users in the Philippine market (PH GEO), focusing on conversions (registration / first deposit)
- Develop and execute high-performance strategies (high CTR + high CR)
- Optimize campaign performance (CTR, CPA, ROI, LTV)
- Communicate with OEM partners, agencies, or direct channels regarding inventory, pricing, and traffic quality
- Continuously test new device traffic (brands, models, OS versions)
- Deliver performance reports and optimization strategies
Hard Requirements
- OEM Advertising Ecosystem Knowledge (Core)
- At least 1–3 years of experience in OEM advertising or mobile traffic acquisition
- Strong understanding of mobile OEM ad ecosystems:
- System-level ad placements (lockscreen, recommendation feeds, app stores)
- OEM traffic distribution logic
Must have the ability to:
- Access inventory through:
- Local agencies
- Channel partners
- Direct OEM connections
Candidates without access to traffic resources will not be considered
- User Quality Segmentation Ability
- Ability to differentiate user value across device tiers:
- Segment
- Characteristics
- Low-end devices (Infinix / Tecno)
- High conversion, low spending
- Mid-range devices (Vivo / Oppo)
- Stable performance
- High-end devices (Samsung / Xiaomi premium)
- Lower conversion, higher LTV
Must be able to:
- Segment campaigns by device brand, pricing tier, and OS version
- Optimize for user quality, not just CTR
- Creative & Conversion Optimization (Core)
- Ability to produce high-performing creatives:
Includes:
- Strong, high-impact headlines (Bonus / Free / Instant)
- Localized copywriting (Taglish preferred)
- OEM-friendly visuals (clear, high-contrast, native-looking)
Must achieve:
- CTR ≥ 3% (OEM traffic typically higher)
- Maintain strong conversion rates (avoid low-quality clicks)
- Data Analysis Skills
- Ability to analyze key performance metrics:
- Metric
- Requirement
- CTR
- Evaluate creative performance
- CR
- Evaluate conversion efficiency
- CPA
- Control acquisition cost
- ROI
- Decide scaling strategy
- LTV
- Evaluate long-term user value
Must be able to:
- Quickly identify:
- Profitable device segments
- Low-quality traffic sources
- Make decisions:
- Scale campaigns
- Pause underperforming sources
- Compliance & Approval Optimization
- Familiar with OEM ad review processes
- Ability to optimize creatives to reduce rejection rates
Includes:
- Avoiding restricted/sensitive keywords
- Creating “native-looking” creatives that do not appear overly promotional
Preferred Qualifications
- Existing OEM traffic resources or channel access (highly preferred)
- Experience in Gambling / Finance / APK download verticals
- Proven experience in the Philippine market
- Demonstrated ROI-positive campaign cases
Vacancy posted 3 days ago
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