Ads Specialist

Key Responsibilities:

• Develop, implement, and manage Facebook and Instagram advertising campaigns aligned with business objectives.
• Conduct audience research and create targeted audience segments using demographic, behavioral, interest-based, and custom audience data.
• Set up and manage campaigns through Meta Ads Manager, including campaign structure, budget allocation, bidding strategies, and ad placements.
• Create compelling ad copies, headlines, and campaign messaging in collaboration with the marketing and creative teams.
• Coordinate the development of creative assets such as images, videos, graphics, and landing pages to support campaign objectives.
• Monitor campaign performance daily and optimize targeting, creatives, bidding strategies, placements, and budgets to improve results.
• Perform A/B testing on ad creatives, audiences, placements, and campaign strategies to identify high-performing combinations.
• Track and analyze key performance indicators (KPIs) such as CTR, CPC, CPM, CPL, CPA, Conversion Rate, ROAS, and overall campaign effectiveness.
• Implement and manage Meta Pixel, Conversion API, and event tracking to ensure accurate performance measurement.
• Generate regular performance reports and provide insights, recommendations, and action plans to improve campaign outcomes.
• Stay updated on Meta advertising policies, platform updates, industry trends, and best practices.
• Manage advertising budgets efficiently to achieve marketing objectives while maintaining cost-effectiveness.
• Collaborate with sales, marketing, and management teams to align advertising strategies with overall business goals.
• Identify opportunities for scaling successful campaigns and improving lead generation and customer acquisition efforts.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• Proven experience in managing Facebook and Instagram advertising campaigns.
• Strong knowledge of Meta Ads Manager, Meta Business Suite, Meta Pixel, and Conversion API.
• Experience with audience targeting, remarketing, lookalike audiences, and conversion optimization.
• Proficiency in campaign analytics and reporting tools.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and project management skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Meta Blueprint Certification or equivalent digital marketing certifications.
• Experience with e-commerce, lead generation, or performance marketing campaigns.
• Knowledge of Google Analytics, Google Tag Manager, and other digital marketing platforms.
• Familiarity with CRM systems and marketing automation tools.

Key Performance Indicators (KPIs):

• Return on Advertising Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead Quality and Volume
• Revenue Generated from Campaigns
• Budget Utilization Efficiency
• Campaign Growth and Scaling Performance