Digital Marketing Specialist - 63925275798

Marketing Specialist

Location: Remote, Philippines
Employment Type: Full-Time, ICA
Schedule: U.S. Central Time overlap required
Compensation: $8.50 USD/hour
Reports To: Chief Operating Officer, with collaboration across marketing and leadership teams

About the Company

Our client is a growing healthcare organization focused on providing high-quality patient care, education, and patient experiences.

The organization combines clinical expertise with modern digital marketing to educate its audience, strengthen its online presence, and support continued growth.

They are looking for a highly organized, hands-on Marketing Specialist who can independently execute across content, video, social media, email marketing, website publishing & maintenance, marketing automation, reporting, and marketing operations.

This is an execution-heavy role for someone who enjoys being close to the work, taking ownership of projects, identifying opportunities for improvement, and turning ideas into completed marketing initiatives.

This is not a narrow video editing or social media scheduling position. The successful candidate will be expected to contribute across the full marketing workflow, from content planning and creative recommendations through production, publishing, campaign execution, performance review, and documentation.

Role Overview

The Marketing Specialist will manage the day-to-day execution of the organization's digital marketing activities.

Approximately 80–85% of the role will focus on direct marketing execution , with approximately 15–20% focused on marketing administration, coordination, tracking, documentation, and related projects.

The ideal candidate can take an idea, campaign, doctor video, webinar, livestream, patient story, or other source material and independently turn it into polished, appropriately distributed marketing content.

This includes:

• Short-form and long-form video editing
• Content planning and repurposing
• Proactive marketing ideas and creative recommendations
• Social media and website publishing
• Email and newsletter campaign execution
• Marketing automation support
• Performance review and optimization recommendations
• Marketing project management and tracking
• Documentation and SOP maintenance
• Marketing-related administrative work and special projects

The successful candidate should be comfortable working independently, making thoughtful recommendations, testing solutions, and moving projects forward without needing every next step to be assigned.

Key Responsibilities

Marketing Content Planning & Execution

• Maintain a rolling four-week content calendar tied to marketing priorities, campaigns, events, educational initiatives, and seasonal opportunities.
• Proactively identify opportunities for new content, repurposing, campaigns, and audience engagement.
• Provide creative and marketing recommendations based on available content, business priorities, audience needs, and performance.
• Take approved concepts from idea through production, review, publishing, and completion.
• Repurpose existing content into multiple marketing assets and formats.
• Ensure marketing activities remain organized, scheduled, and moving forward.

Social Media & Website Publishing

• Adapt, schedule, and publish approved content across assigned channels, including:
  • Instagram
  • Facebook
  • TikTok
  • YouTube
  • X
  • Google Business Profile
  • Website/blog
• Format content appropriately for each platform.
• Maintain accurate publishing schedules and trackers.
• Confirm captions, links, calls to action, branding, formatting, accessibility, and approvals before publishing.
• Track content from assignment through publication and performance review.
• Identify opportunities to improve content distribution and engagement.

Video Editing & Content Repurposing

• Independently edit short-form and long-form video content .
• Produce polished vertical videos for social media, including:
  • Accurate cuts and transitions
  • Captions
  • Audio cleanup
  • Basic branded graphics
  • Thumbnails
  • Calls to action
• Edit webinars, livestreams, educational videos, patient testimonials, promotional videos, and other long-form content as assigned.
• Use Descript or comparable tools to transcribe, identify, edit, and repurpose longer recordings.
• Use AI tools such as Claude to assist with hooks, captions, summaries, copy, and content ideation.
• Apply independent creative judgment rather than relying on AI-generated outputs without review.
• Repurpose source material into coordinated social, email, website, and campaign content.
• Maintain organized source files, templates, exports, and naming conventions.

Email & Campaign Marketing

• Write, build, format, test, and schedule newsletters and promotional campaigns in Zoho Campaigns or comparable platforms.
• Work from campaign objectives and approved brand guidance while contributing ideas for copy, structure, subject lines, calls to action, and content.
• Build campaign assets within established templates and workflows.
• Test links, forms, tags, tracking, source attribution, and automated routing before launch.
• Coordinate campaign timing with the broader content calendar.
• Monitor available campaign performance metrics including delivery, opens, clicks, and engagement.
• Review results and recommend practical improvements for future campaigns.

Marketing Automation

• Support and maintain approved ManyChat or comparable marketing automation workflows .
• Configure and test automated comment responses, direct-message flows, FAQs, lead capture, and routing.
• Test workflows end to end before confirming completion.
• Troubleshoot workflow or integration issues and escalate technical limitations when appropriate.
• Identify opportunities to improve automation efficiency and user experience.
• Maintain clear documentation of workflows, prompts, configurations, and SOPs.
• Learn new automation tools and platforms as the organization's marketing needs evolve.

Marketing Performance & Optimization

• Review available performance data across social, email, website, and campaign channels.
• Identify trends, opportunities, underperforming content, and areas for improvement.
• Make practical recommendations based on performance data and observed results.
• Track relevant marketing metrics in designated spreadsheets or reporting systems.
• Help determine which content, campaigns, formats, and channels are producing the strongest results.
• Incorporate learnings into future content and campaign execution.

Project Management & Marketing Operations

• Own assigned marketing projects from brief through verified completion.
• Break larger projects into milestones and maintain realistic deadlines.
• Maintain marketing trackers, calendars, spreadsheets, documentation, and project-management systems.
• Keep project status, next steps, blockers, owners, and deadlines current.
• Raise risks or delays early and provide a recommended solution where possible.
• Prepare organized project handoffs when required.
• Maintain and update SOPs and repeatable marketing workflows.
• Complete assigned marketing-related administrative work and special projects.
• Support other marketing initiatives as business priorities evolve.

AI-Enabled Marketing Execution

• Use approved AI tools to improve efficiency across:
  • Content ideation
  • Transcription
  • Video editing
  • Copy development
  • Content repurposing
  • Research
  • Marketing workflows
  • Automation
• Use AI as a productivity tool rather than a replacement for marketing judgment or execution ability.
• Review and refine all AI-assisted work before publication.
• Verify facts, claims, messaging, formatting, and brand alignment.
• Remove generic, inaccurate, or low-quality AI-generated material.
• Remain accountable for the quality and accuracy of final deliverables.

Hard Skills & Qualifications

• 2+ years of hands-on experience in digital marketing, content marketing, social media marketing, or a related marketing role.
• Demonstrated experience executing marketing campaigns from planning through completion.
• Strong short-form and long-form video editing experience.
• Portfolio demonstrating actual marketing execution, not solely social media graphics or video samples.
• Experience maintaining a multi-week content calendar.
• Experience publishing across multiple social media platforms and a website/CMS.
• Experience writing and executing email campaigns or newsletters.
• Working experience with marketing automation, lead-routing workflows, or conversational marketing platforms.
• Experience reviewing marketing performance and making optimization recommendations.
• Strong spreadsheet, project tracking, and documentation skills.
• Comfortable learning and troubleshooting new marketing platforms.
• Strong understanding of AI-assisted marketing workflows.
• Excellent written and spoken English.
• Strong attention to detail and quality control.

Preferred Tools

Experience with some combination of:

• Descript
• Claude or comparable AI tools
• CapCut
• Adobe Premiere Pro
• Canva
• Meta Business Suite
• TikTok
• YouTube Studio
• Google Business Profile
• Website CMS platforms
• Social scheduling platforms
• ManyChat or comparable automation platforms
• Zoho Campaigns or comparable email marketing platforms
• Google Workspace
• Microsoft Excel
• Project management platforms

Candidates do not need experience with every platform listed. Strong hands-on marketing execution, problem-solving ability, and the ability to learn new tools are more important.

Soft Skills

• Highly organized and detail-oriented
• Strong ownership and accountability
• Proactive and self-directed
• Creative and comfortable suggesting new ideas
• Strong written and verbal communication
• Excellent English comprehension
• Reliable follow-through
• Strong project-management instincts
• Comfortable managing multiple priorities and deadlines
• Solutions-oriented and willing to troubleshoot
• Strong judgment when reviewing AI-generated or automated outputs
• Comfortable working independently without continuous prompting
• Adaptable and willing to learn new tools and processes
• Able to identify problems and recommend practical solutions
• Comfortable receiving feedback and improving work based on performance

About the Ideal Candidate

The ideal candidate is a well-rounded, hands-on marketer , not simply a video editor or social media scheduler.

You enjoy taking ownership of a marketing initiative and figuring out what needs to happen next. You can edit a video, write campaign copy, build a newsletter, update a content calendar, publish across multiple platforms, test an automation, review performance, and recommend what should be done differently next time.

You are creative enough to bring new ideas to the table, but organized enough to execute those ideas reliably.

You are comfortable using AI to work faster, but you bring your own marketing judgment, editing ability, creativity, and problem-solving skills to the work.

Most importantly, you are comfortable with the full scope of this role , including video production, social media, email campaigns, website publishing, marketing automation, performance analysis, project tracking, administration, and marketing-related special projects.

Why This Role Matters

This role will be central to keeping the organization's marketing engine moving consistently and effectively.

The successful candidate will ensure that valuable clinical, educational, and promotional content is transformed into polished marketing assets, distributed across the appropriate channels, measured, and continuously improved.

Rather than simply completing individual marketing tasks, this person will help create a more organized, consistent, and scalable marketing operation.