Digital Marketing Officer
Full-time
Anytime Fitness Otis Inc.
Digital Presence & Design
- Website Management: Create, design, and maintain the company website (CMS, e.g., WordPress, etc.), ensuring all content is up-to-date, visually appealing, and optimized for user experience (UX) and search engines (SEO).
- Creative Collateral: Design and produce various marketing materials, including flyers, banners, brochures, and graphic assets for digital and print use.
- Brand Consistency: Ensure all digital content and design adheres to the company's brand guidelines and tone of voice.
Content & Campaign Creation
- Video Production: Plan, shoot, and edit various video content, including campaign videos, product demos, tutorials, and "walkthrough" videos.
- Social Media Strategy: Create and manage official social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.) and develop a cohesive content calendar.
- Content Posting: Write engaging copy and manage the daily/weekly posting schedule for all social media channels and the company website (blog posts, news, updates).
Analysis & Optimization
- Performance Tracking: Measure and report on the performance of all digital marketing campaigns (ROI and KPIs) using analytics tools (e.g., Google Analytics).
- Insights & Optimization: Identify trends and insights to optimize campaign spend and performance, driving continuous improvement in engagement and conversions.
- Digital Strategy: Assist in brainstorming and implementing new and creative growth strategies for all digital channels.
Essential Qualifications and Skills
- Education: Vocational, Undergrad or Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field.
- Experience: Proven working experience (e.g., 2+ years) in a dedicated Digital Marketing, Content Creation, or Web Management role.
Technical Skills - Design
- Proficiency in Graphic Design Software (e.g., Adobe Photoshop, Illustrator, Canva, or equivalent).
Technical Skills - Video
- Proficiency in Video Editing Software (e.g., Adobe Premiere Pro, DaVinci Resolve, or equivalent).
Technical Skills - Web
- Solid understanding of Website Content Management Systems (CMS) (e.g., WordPress, Shopify, etc.).
Marketing Knowledge
- Strong knowledge of current SEO/SEM best practices.
Social Media Expertise
- In-depth knowledge of major social media platforms (FB, IG, TikTok, etc.) and their organic content and advertising systems.
Communication
- Excellent Written and Verbal Communication skills for creating compelling copy and presenting ideas.
Soft Skills
- Demonstrated Creativity and the ability to produce innovative content.
- Strong Organizational and Project Management skills to manage multiple deadlines.
Vacancy posted 15 days ago
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