Paid Media Specialist

About the Role

We are a New York-based ecommerce and digital consultancy acting as the fractional digital and ecommerce lead for a portfolio of premium fashion, swimwear, and lifestyle brands across the United States and Australia. Strategy, budgets, and commercial targets are set — we need one exceptional Paid Media Specialist to own execution across Meta and Google underneath that leadership layer.

This is not a coordinator or assistant role. It’s a hands-on performance marketer who wants real ownership of real budgets across real brands — starting with a premium swimwear client, with scope to expand across the portfolio as the business grows. You will live in the ad accounts every working day, keep tracking and product feeds healthy, build the campaigns, and tell us the truth about what is and isn’t working.

Work Structure & Requirements

• ? Location: Remote / Virtual
• ⏰ Schedule: Part-time to start; scope to scale to full-time as accounts are added, 20 hours per week
• ? Time Zone: EST overlap required
• ? Compensation: 10 USD per hour

Key Responsibilities

1. Meta Advertising

• In every ad account daily — checking pacing, delivery, frequency, creative fatigue, and overnight issues
• Build and restructure campaigns to a specified architecture, maintaining tight edit hygiene to avoid repeated learning-phase resets
• Diagnose and fix accounts stuck in the learning phase — understanding the mechanics, not blaming budget
• Run a structured creative testing framework with disciplined naming conventions so test reads remain clear weeks later
• Catalogue work: dynamic product ads, Advantage+ catalogue, and collection ads

2. Google Advertising

• Manage Performance Max, Standard Shopping, and brand and non-brand Search campaigns
• Keep brand and non-brand performance reported separately so nobody mistakes brand traffic for growth

3. Tracking & Product Feeds

• Own Meta pixel, Conversions API, and server-side event health — event match quality, deduplication, and troubleshooting when tracking silently breaks
• Manage Google Merchant Center: feed setup, diagnostics, disapprovals, and product data quality
• Maintain UTM discipline across every campaign

4. Paid Media Reporting

• Deliver a weekly written update on Meta and Google performance with clear insights and action items
• Analyse creative performance and feed findings back to inform content strategy
• Explain the gap between platform-reported numbers, GA4, and Shopify — without getting defensive
• Generate and maintain a weekly reporting spreadsheet tracking all key metrics
• Provide a short written daily handover at end of day

Required Skills & Experience

• Meta Ads: ⚠️ Deep, hands-on experience managing Meta ad accounts — campaign architecture, creative testing frameworks, learning phase mechanics, catalogue and dynamic ads
• Google Ads: ⚠️ Strong experience across Performance Max, Standard Shopping, and Search; brand vs. non-brand segmentation
• Tracking: Solid working knowledge of Meta pixel, Conversions API, server-side events, and deduplication; Google Merchant Center feed management
• Shopify: Familiarity with Shopify is useful; depth on Meta and Google takes priority
• Reporting: Comfortable explaining platform data vs. GA4 vs. Shopify discrepancies clearly and confidently
• Setup: Reliable high-speed internet, a backup connection, and own computer — non-negotiable for a fully remote role

To Apply:

Kindly fill out the application form below (candidates who filled out the form will be prioritized)

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