Email Marketing Specialist -66229627413

Email Marketing Executive

• Location: Remote — South Africa

• Working Hours: Full-Time (Monday – Friday, aligned with UK business hours)

• Compensation: $1,200 – $1,500 USD / month (Commensurate with experience and assessment results)

• Contract Type: Independent Contractor | Full-Time

• Reports To: Senior Marketing Manager

About the Company

Our client is an established, independent B2B media and events organization dedicated to sustainability and responsible business. They run 12 flagship international conferences each year, bringing together corporate executives, NGOs, and government leaders to address critical environmental and supply chain challenges.

Beyond their events, the organization operates a dedicated stakeholder engagement service facilitating strategic dialogue between leading corporations, as well as a publishing unit distributing original editorial research, newsletters, and digital media. They operate as an agile, highly collaborative team of approximately 11 full-time professionals where practical ownership, smart execution, and initiative matter far more than corporate red tape.

About the Role

Email is the operational engine of the business—it is the primary channel used to build audience relationships, distribute editorial content, and drive event registrations and sponsorship engagement.

Our client is looking for an experienced Email Marketing Executive to take day-to-day ownership of Salesforce Marketing Cloud Account Engagement (formerly Pardot) . Working closely with the Senior Marketing Manager, you will build and optimize nurture journeys, automate routine marketing workflows, and segment prospects across the sales and content funnels (TOFU, MOFU, BOFU).

This is a hands-on, campaign-building role in a close-knit team. You will be building, testing, monitoring, and improving email infrastructure directly. While the email activity is currently inbound-driven, you will also help launch a compliant outbound email sequence roughly three months into the role.

Key Responsibilities

1. Account Engagement (Pardot) Automation & Funnels

• Build, maintain, and optimize Engagement Studio programs for event promotion, content nurture journeys, re-engagement, and post-event follow-up.

• Configure automation rules, completion actions, and dynamic lists to guide contacts through funnel stages without manual intervention.

• Implement and refine lead scoring and grading models alongside the Senior Marketing Manager to identify and flag high-intent sales and registration leads.

• Maintain and optimize integrations between Account Engagement, Salesforce, and CVENT to ensure event attendee data flows smoothly.

2. Segmentation, Salesforce Sync & Data Hygiene

• Segment contact databases by sector, job function, seniority, event interest, and past engagement.

• Maintain clean data flow across the Salesforce–Account Engagement connector, proactively managing field mapping, prospect syncing, and deduplication.

• Maintain subscription preferences, consent management, and suppression lists in compliance with UK GDPR and PECR standards for the UK audience.

3. Forms, WordPress & Email Asset Maintenance

• Build and manage Account Engagement forms and form handlers, including completion actions and progressive profiling.

• Ensure seamless tracking and form embed synchronization between Account Engagement and the WordPress website.

• Make standard HTML and CSS tweaks to email templates (e.g., formatting adjustments, layout bug fixes, responsive styling, button alignments) to maintain brand polish.

4. Campaign Execution, Testing & Reporting

• Plan, build, review, and schedule email campaigns across each event's promotional lifecycle (from save-the-dates to post-event recaps).

• Run regular A/B tests across subject lines, send times, content formats, and call-to-action buttons, documenting what drives conversions.

• Report on key metrics (open rates, click-to-open, deliverability, registrations, and audience growth) and translate numbers into practical next steps.

5. Outbound Program Support (Month 3 Onward)

• Support the setup of a compliant outbound prospecting program, assisting with list targeting, sequencing setup, and deliverability safeguards.

What We Are Looking For

Essential Requirements (Must-Haves)

• 2–4 years of experience in a hands-on B2B email marketing role.

• 18+ months of direct, practical experience with Salesforce Marketing Cloud Account Engagement (Pardot) , specifically with Engagement Studio, dynamic lists, automation rules, and the native Salesforce sync.

• Working knowledge of UK GDPR & PECR: Familiarity with the rules governing B2B email outreach and consent in the UK market (you do not need to have lived or worked inside a UK firm, provided you understand how to market to UK audiences compliantly).

• Practical Template Skills: Comfortable making routine adjustments to HTML and CSS within email builders to fix rendering bugs, adjust spacing, and embed form handlers into WordPress pages (no advanced engineering required).

• Data-Driven & Organized: Able to analyze campaign performance, identify drop-offs, and recommend adjustments to improve click-through and registration rates.

• Fluency in English: Professional written and verbal communication skills with meticulous attention to detail in copy proofing and QA links.

• Full-Time Dedication: Based in South Africa with full-time availability aligned to UK business hours.

Desirable Attributes (Nice-to-Haves / Not Disqualifiers)

• Prior experience marketing B2B conferences, webinars, summits, or publishing/media products .

• Familiarity with sales engagement tools like Apollo or similar outbound platforms.

• Basic understanding of technical outbound deliverability (SPF, DKIM, DMARC, and domain warm-up).

• Salesforce / Account Engagement Specialist or Consultant certifications.

• An active personal or professional interest in corporate sustainability and ESG topics.