Media Buyer (Meta Ads & Shopify)

About the Role

We're hiring a media buyer who thinks like a business operator, not just a button-pusher inside Ads Manager. You'll own paid acquisition across Meta for Shopify-based e-commerce brands — but your job isn't to chase in-platform ROAS. It's to drive profitable, scalable customer acquisition measured by blended metrics like MER, new customer acquisition cost, and contribution margin.

You'll work closely with our creative team to build a high-velocity testing engine, and you'll be expected to understand how your campaigns affect the full P&L — not just what Meta's dashboard tells you.

Responsibilities

Acquisition Strategy & Execution

• Launch, manage, and optimize Meta campaigns across prospecting, retargeting, and retention
• Structure campaigns using CBO, ABO, ASC+, and Advantage+ where appropriate — and know when each is the right toolOwn the testing framework: creative tests, audience tests, offer tests, landing page tests — with clear hypotheses and kill criteriaScale winners without killing efficiency; know the difference between vertical and horizontal scaling

Measurement & Analytics

• Track blended MER and new customer MER alongside in-platform ROAS — understand why they diverge and what that means
• Use post-purchase attribution surveys, UTM tracking, and Shopify analytics to triangulate true channel performance
• Understand that Meta over-reports and build your decision-making around that reality
• Report on CAC, nCAC, LTV:CAC ratio, contribution margin after ad spend, and AOV trends — not just CTR and CPM
• Provide clear weekly reporting that connects ad spend to actual business outcomes

Creative Strategy

• Brief the creative team with specificity: what hook, what angle, what format, what the test is designed to prove
• Identify winning creative patterns across static, video, and UGC — and build a feedback loop so the team produces more of what works
• Understand the relationship between creative fatigue, frequency, and declining performance — and stay ahead of it

Funnel & Unit Economics Awareness

• Understand how product pages, offers, bundles, upsells, and post-purchase flows affect your effective CPA
• Flag funnel issues proactively — if conversion rate drops, you're investigating before anyone asks
• Think about how ad spend connects to inventory, cash flow, and margin — not just top-line revenue

Qualifications

Required

• 1–3 years running Meta Ads for DTC e-commerce brands on Shopify
• You can explain the difference between in-platform ROAS and MER, and why both matter
• Experience with structured creative testing at volume (not just boosting posts)
• Comfortable with spreadsheets, basic data analysis, and building your own reporting views
• Experience navigating post-iOS14 attribution and making spend decisions with imperfect data

Preferred

• Managed ₱50k+ monthly ad spend profitably
• Familiarity with Triple Whale, Northbeam, or other third-party attribution tools
• Experience with GemPages, Zipify, or other landing page builders
• Understanding of email/SMS and how retention channels affect your acquisition math
• Exposure to Google Ads or TikTok Ads (even if Meta is your primary channel)

What separates great candidates

• You think in terms of "did the business make money" not "did the campaign hit 3x ROAS"
• You've had the experience of Meta showing great numbers while the bank account tells a different story — and you learned from it
• You treat creative as the biggest lever, not audiences

Compensation

₱40,000–50,000/month based on experience, plus performance bonuses tied to blended profitability targets (not just ROAS).

How to Apply

Send us:

1. Your resume
2. A Loom (3–5 min) walking through a campaign you scaled — show us your Ads Manager, explain your decisions, and tell us the business outcome, not just the platform metrics
3. What's your take on using in-platform ROAS vs. MER to make scaling decisions? (A few sentences is fine — we want to see how you think)