Marketing Manager for Food Manufacturing or FMCG

We are seeking a highly strategic, results-driven, and commercially astute Marketing Manager to lead the Company's Marketing Department for one of the country's established food manufacturing and distribution companies. The successful candidate will oversee the marketing of our locally manufactured pasta products and our portfolio of imported food brands distributed nationwide and in selected international markets.

JOB DESCRIPTION:

The Marketing Manager shall be responsible for developing and executing the Company's overall marketing strategy, strengthening brand equity, driving sustainable sales growth, identifying new market opportunities, and ensuring that all marketing initiatives are aligned with the Company's business objectives. This role will lead a high-performing team composed of Product Managers, Marketing Assistants, and outsourced Graphic Artists while working closely with the Sales, Supply Chain, Finance, Research & Development, Production, and Executive Management Teams. Key responsibilities include: Develop and implement the Company's Corporate Marketing Plan and overall brand strategy. Lead the creation and execution of category, brand, and product marketing plans. Establish market segmentation, brand positioning, and competitive marketing strategies. Drive product launches, trade promotions, consumer campaigns, and marketing programs. Collaborate with the Sales Team in developing annual sales forecasts, product volume targets, and go-to-market strategies. Monitor product performance, inventory movement, pricing, profitability, and return on marketing investments. Analyze market trends, consumer behavior, competitor activities, and emerging business opportunities. Build strategic partnerships with distributors, retailers, trade customers, industry organizations, and other business partners. Develop and implement a performance management system for the Marketing Team, including KRAs, KPIs, project timelines, coaching, and regular performance reviews. Ensure timely submission of marketing project updates, post-activity evaluations, and recommendations to Management. Champion process improvements and cross-functional collaboration to achieve operational excellence. Qualifications: Bachelor's Degree in Marketing, Business Administration, Management, Communications, or any related field. An MBA or postgraduate studies is an advantage. At least 8 years of progressive Marketing experience, with a minimum of 3–5 years in a managerial leadership role, preferably in the FMCG, food manufacturing, consumer goods, importation, or distribution industry. Proven experience in brand management, product management, trade marketing, and strategic marketing planning. Demonstrated success in managing multiple brands and product categories while delivering measurable business growth. Strong leadership experience managing Product Managers, Marketing Assistants, creative professionals, and cross-functional teams. Highly analytical with excellent business acumen and strong financial understanding of marketing investments, budgets, pricing, and profitability. Excellent communication, presentation, negotiation, and stakeholder management skills. Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. Creative, innovative, and capable of identifying emerging market opportunities and consumer trends. High level of integrity, professionalism, accountability, and strategic thinking.

WORK LOCATION: MALABON