Marketing Virtual Assistant: Promotional Products & Campaign Execution

Full-Time Marketing Virtual Assistant

Client Industry: Boutique Marketing Consultancy

Employment Type: Full-Time (40 hours/week)

Work Setup: Remote

Time zone: North America

Salary: 60K PHP

Role Summary

We are hiring a full-time Marketing Virtual Assistant to support a boutique marketing consultancy that works with promotional product distributors and suppliers in the US.

We are seeking a Marketing Virtual Assistant who has extensive and current knowledge of the US product supply of promotional merchandise, including familiarity with suppliers, decorators, and industry trends.

This role is positioned to support strategy, content, campaigns, and day-to-day execution for multiple promo clients.

This is not a basic admin VA role — you'll be directly involved in executing real marketing campaigns across email, social media, websites, and events. You'll work closely with a small, experienced team and play a key role in bringing marketing strategies to life.

If you enjoy structured execution, creative work, and being part of a fast-moving marketing environment, this role is a strong fit.

n bringing marketing strategies to life.

If you enjoy structured execution, creative work, and being part of a fast-moving marketing environment, this role is a strong fit.

Key Responsibilities

Campaign & Content Execution

• Build and schedule email campaigns and simple automations in platforms such as HubSpot and Mailchimp (or similar tools), using provided strategy, copy frameworks, and brand guidelines.
• Coordinate integrated campaigns across email, social, web, direct mail, and events to ensure assets, timelines, and deliverables stay on track.
• Draft, proof, and lightly edit marketing copy for emails, social posts, basic landing pages, and outreach kits, aligned to each client's brand voice.

Social Media & Digital Presence

• Create and schedule social media content on a consistent cadence, aligned with client campaigns and promotional calendars.
• Repurpose existing assets (blogs, campaign themes, case studies, virtual events) into social-ready content.
• Track and summarize basic social and email analytics to inform future content and campaign decisions.

Direct Mail, Kits, and Events Support

• Assist with the coordination of direct mail campaigns and branded kits, ensuring creative, lists, timelines, and vendors are aligned.
• Support virtual and live event promotion through email, landing pages, reminders, and follow-up content.

Website & Landing Page Support

• Help build or update simple websites and landing pages so they reflect current campaigns and drive relevant conversions.
• Coordinate assets with designers and developers, ensuring content, imagery, and calls-to-action align with strategic direction.

Reputation Management

• Monitor reviews, comments, and brand mentions
• Respond professionally and escalate sensitive concerns when needed

Internal coordination & project support

• Serve as a right hand to the Proven team to keep deliverables, dependencies, and communication flowing smoothly across multiple client projects.
• Maintain organized task lists, timelines, and status updates for internal and client-facing initiatives.

General Marketing Support

• Provide day-to-day support across marketing initiatives and internal projects
• Assist with research, list building, and campaign preparation
• Help ensure marketing activities are organized, aligned, and delivered on schedule
• Support ad hoc requests as business needs evolve

Standards

Non-Negotiable Requirement

• Extensive and current knowledge of the US promotional products industry — including suppliers, decorators, product trends, and how distributors source and sell branded merchandise
• You should already be familiar with the landscape and able to support marketing efforts within this niche without requiring foundational training

Required Skills & Experience

• Experience in digital marketing execution (email + social media)
• Hands-on experience with tools like HubSpot, Mailchimp, or similar email marketing platforms
• Strong writing and editing skills (clear, persuasive, and on-brand)
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer, Later, or similar)
• Basic experience updating websites or landing pages (e.g., WordPress, Webflow, or similar builders)
• Highly organized and detail-oriented
• Comfortable managing multiple projects at once

Tech Stack Familiarity (Preferred)

• CRM & Email Marketing: HubSpot, Mailchimp, Klaviyo, or similar
• Social Media Tools: Hootsuite, Buffer, Later, Sprout Social
• Website & Landing Pages: WordPress, Webflow, Squarespace, or similar
• Project Management: Asana, ClickUp, Trello, or Notion
• Design Collaboration: Canva, Figma (basic editing and feedback)
• Analytics & Tracking: Google Analytics, native social/email analytics dashboards

Work Ethics

• Proactive and reliable — you don't wait to be told what to do
• Detail-oriented but able to see the bigger picture
• Comfortable working with a small, high-level team
• Curious, adaptable, and execution-focused
• Committed to delivering high-quality work on time