Marketing Manager | Pharma

Job Summary

Marketing Manager will lead the development and execution of marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a mix of creativity, analytical thinking, and strong project management skills.

POLICIES, SYSTEMS, PROCESS & PROCEDURE

• Direct the development and oversees the implementation of department policies, systems, processes, procedures and control covering all areas of Recruitment so that all relevant procedural/legislative requirements are fulfilled while delivering quality, cost effective service to employees/client/customers in a consistent manner.
• Ensure employees in GPPI to embrace change, understand and follow new processes and procedures put in place and support functions in order to achieve the objectives of the organization.

PEOPLE MANAGEMENT

• Manage the achievement of objectives by setting individual objectives, managing performance, developing staff and providing formal and informal feedback in order to maximize overall performance and engagement

BUDGET & PLANS

• Direct and oversee the preparation of the department budget using input from section heads and monitor financial performance versus the budget so that the business is aware of anticipated costs, areas of unsatisfactory performance are identified and potential performance improvement opportunities are capitalized upon.
• Monitor and control financial health of the department
• Define an optimum organization structure for recruitment department so that resources are optimally utilized and communicate can take place in an efficient manner.

STRATEGIC PLANNING

• Develop and implement comprehensive marketing plans and strategies.
• Conduct market research and analysis to identify trends and opportunities.

CAMPAIGN MANAGEMENT

• Oversee the planning, execution, and evaluation of marketing campaigns across various channels (digital, print, social media, etc.).
• Manage the marketing budget and ensure campaigns are delivered on time and within budget.

CONTENT CREATION

• Collaborate with the creative team to produce compelling marketing materials.
• Develop content for websites, blogs, social media, and email campaigns.

BRAND MANAGEMENT

• Maintain brand integrity across all marketing initiatives.
• Monitor brand performance and implement improvements as needed

HEALTH AND SAFETY ENVIRONMENT

• Ensure compliance to all relevant health, safety and environmental management policies, procedures and control across the department to guarantee employees safety, legislative, compliance and a responsible environmental attitude.

REPORT ANALYSIS

• Prepare and update periodic reports in a timely manner and according to quality requirements of the business.
• Analyze campaign performance metrics and report on results.
• Use data-driven insights to refine marketing strategies and improve ROI

MINIMUM REQUIREMENTS

• Bachelor’s degree in Marketing, or a related field is preferred. (Master’s preferred).
• Minimum 10 years of experience in marketing management or a related role, preferably in pharma or in FMCG.