Associate Retail Activation Manager - General Trade

The Associate Retail Activation Manager is responsible for supporting the planning and execution of retail and trade activation initiatives across General Trade channels. The role focuses on driving strong in-store execution, improving product visibility and availability, and ensuring effective rollout of channel programs aligned with commercial objectives.

This role will work closely with Sales, Marketing, distributors, and third-party partners to ensure timely and consistent execution across assigned territories.

Key Responsibilities:

Trade Activation & Field Execution

• Support the development and implementation of General Trade activation programs and channel initiatives
• Coordinate execution of trade promotions, merchandising activities, and in-store campaigns
• Ensure timely deployment of POSM materials, trade kits, and activation requirements
• Conduct regular trade checks and field visits to monitor execution quality, compliance, and visibility standards
• Identify execution gaps and recommend corrective actions to improve effectiveness in the field

Sales & Channel Support

• Collaborate with Sales teams and distributors to support execution of activation programs and sales initiatives
• Assist in driving distribution, visibility, and availability of priority SKUs across assigned outlets
• Support customer and channel-specific programs to improve sell-out and consumer engagement
• Monitor competitor activities, pricing, and in-store executions and provide market feedback

Program Monitoring & Reporting

• Consolidate post-activity reports, execution updates, and performance evaluations
• Analyze field insights, sales performance, and execution data to identify opportunities and improvements
• Support monitoring of trade spending and ensure efficient budget utilization
• Assist in preparing presentations, execution reports, and sell-in materials for stakeholders

Stakeholder & Agency Coordination

• Coordinate with third-party agencies, suppliers, merchandising teams, and distributors to ensure smooth program rollout
• Work closely with cross-functional teams including Sales, Marketing, and Operations for activation requirements
• Ensure programs are implemented within agreed timelines and execution standards

Qualifications:

• Bachelor’s degree in Marketing, Business Management, or related field
• At least 4–7 years of experience in Trade Marketing, Customer Marketing, Retail Activation, or Field Execution
• Strong exposure to General Trade operations and distributor-led execution
• Experience handling trade activations, merchandising, in-store promotions, or field marketing initiatives
• Background in coordinating with sales teams, agencies, and distributors
• Strong execution, project management, and stakeholder management skills
• Proficient in Microsoft Office tools, particularly Excel and PowerPoint
• Willing to travel and conduct fieldwork as needed

Preferred Background:

• Experience handling General Trade channels such as wholesalers, wet market, sari-sari stores, or traditional trade
• Exposure to nationwide or multi-regional activations is an advantage
• Familiarity with trade checks, execution monitoring, and retail performance tracking
• Experience in food, beverage, personal care, or consumer goods industry is preferred