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GT Retailer Marketing Manager

Our Clients

We are seeking a results-driven General Trade Manager to lead and execute marketing initiatives across general trade channels, including sari-sari stores, mini groceries, and other independent retail outlets.

This role plays a key part in driving sales growth, strengthening in-store execution, and enhancing overall market performance.

Key Responsibilities:
  • Analyze sales data, market trends, and channel performance to identify growth opportunities and address gaps
  • Develop and implement retail marketing strategies to improve product visibility, availability, and conversion in stores
  • Lead the execution of in-store initiatives, including promotions, merchandising, and point-of-sale materials
  • Collaborate closely with sales, brand, and cross-functional teams to ensure alignment and effective execution
  • Monitor performance of initiatives and optimize strategies based on insights and results
  • Support the development of new channels and drive growth across key product categories
  • Ensure readiness and scalability of programs for broader roll-out across different regions
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field
  • At least 8–10 years of managerial experience in trade marketing, retail marketing, or sales, preferably within FMCG or a similar industry
  • Proven track record of leading teams and driving successful marketing initiatives
  • Strong analytical and problem-solving skills, with the ability to turn insights into action
  • Excellent stakeholder management and communication skills
  • Ability to thrive in a fast-paced, field-oriented environment
  • Highly proactive, detail-oriented, and results-driven

Vacancy posted a month ago
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