Content Marketing Manager - PH

The Role
Kwontified knows a great deal and says very little in public. Our LinkedIn page posts when someone has time. We have a YouTube channel with a handful of videos, a TikTok account we have never used, and a client newsletter that has not yet become something clients look forward to. Our executives meet brand founders and e-commerce leaders every week, and almost none of what they know reaches the people who should be hearing it.

This role exists to change that. You would own Kwontified’s social media presence, email marketing, blog, and press — the strategy, the calendar, the copy, the assets, the scheduling, the analytics, and the revisions that follow from the analytics. You would decide what we say, where, and how often, and you would be accountable for whether it works.

We are a B2B firm, and the people we want to reach are senior: founders, CEOs, VPs of e-commerce and digital, heads of retail media at brands in our categories. That puts LinkedIn and Substack at the centre of the job. LinkedIn is where our business development already happens; Substack is new, and we want it to become the place where Kwontified’s point of view on marketplaces, retail media, and social commerce is published at length. Around those two sit a monthly client newsletter, press releases and blog posts for our website, and a presence on Instagram, Facebook, X, TikTok, and YouTube that is right-sized for what each channel can actually do for a firm like ours.

You can and should use AI to do this well. We run Claude, with connectors, and Gemini as our AI stack, with Higgsfield and Runway connected for image and video work, and we expect you to use them proficiently for research, drafting, repurposing, and asset creation. We also expect you to be the person who catches what AI gets wrong: the invented statistic, the claim we cannot substantiate, the client detail that should never have been in the draft.

What this role is not. It is not a paid media role — our Advertising team runs our clients’ retail media, and Kwontified’s own paid promotion, if any, is a small and separate decision. It is not a listing content role: our account teams and Creative Team produce clients’ catalog, A+, and storefront content. It is not a client creative role either: our Creative Team produces assets for clients, and works with you on Kwontified’s own. It is not a sales role, though everything you publish should make our Vice President of Growth’s conversations easier. And it is not a ghostwriting service that publishes without review: every executive approves what goes out under their name.

What You’ll Own
Listed in rough order of where the first six months go.

• Strategy and the calendar: Own the strategy for social, email, blog, and press as one editorial system rather than seven separate feeds: what each channel is for, who it reaches, how often we publish there, and what we stop doing. Build and run the editorial calendar — content pillars drawn from our actual work, a cadence the firm can sustain, lead times that respect the Creative Team’s client commitments, and the tent-pole moments our audience cares about: Prime Day, the deal events, Black Friday and Cyber Monday, and the platform changes that move our clients’ businesses.
  
• LinkedIn, for the firm and its leaders: Run the Kwontified company page, and build an executive voice program: drafting posts and longer pieces for our executives’ own profiles from interviews and working sessions with them, in their voices, approved by them. Treat comments and conversations as part of the work, not an afterthought.
  
• Substack: Launch and run the Kwontified publication: its positioning, its format, its publishing rhythm, and the bylines on it. This is where thought leadership lives at length — essays, analysis of what changed on the marketplaces this month and what it means for brands in our categories, and the occasional teardown. Grow it as an audience we own.
  
• Email marketing in Mailchimp: Own the monthly Kwontified newsletter for clients: a branded design system, a format clients actually read, and content that makes them better at their jobs. Build and maintain our email automations — subscriber welcome flows, nurture sequences for prospects who have opted in, event-driven sends around tent-pole moments — with clean audience segmentation, consent you can evidence, and reporting that measures clicks and replies rather than inflated opens.
  
• Landing pages, blog posts, and press releases: Work with our web development team to brief and launch landing pages for campaigns and emails where the standard site map does not have the right destination. Write and publish blog posts for the Kwontified website, built to be found by search engines and by the AI assistants our buyers increasingly ask. Draft press releases for client wins, partnerships, launches, and hires, each approved by Jordan Taylor and, where a client is named, by the client in writing.
  
• Assets: Brief the Creative Team on hero assets — video, campaign visuals, anything that needs real production — and produce everyday assets yourself from our brand system: carousels, quote cards, newsletter graphics, short clips, using Canva, Adobe, Higgsfield, and Runway. Know the usage rights of every generative tool you use and the platform rules on labelling AI-generated content.
  
• Scheduling, automation, and analytics: Schedule and publish across every channel. Work with the Applied AI & Analytics Manager to automate what should be automated — analytics pulls, repurposing workflows, research briefs, newsletter assembly — inside the firm’s standard for how AI tools are built and vetted. Review performance weekly and report monthly, organic separated from paid, against the outcomes that matter to us: conversations with the right people, newsletter clicks and replies, subscribers, and the business development pipeline our Vice President of Growth can trace back to what we published. Refine the strategy from what the numbers actually say.
  
• New channels, on evidence: We have never posted on TikTok and have barely used YouTube. We are open to both, and to a podcast, how-to videos, or best-practice series about e-commerce. Your job is to propose what would earn a place there, test it with a clear hypothesis and a point at which we stop, and tell us honestly what the test showed.
  
• Protecting the firm and its clients: We manage brands that compete with each other. Client names, results, and strategies are confidential unless a client has approved their use in writing, and even anonymised stories can identify a client in a small category. You would keep the register of what each client has approved, route every naming request through the account team that owns the relationship, and make sure every claim we publish about our credentials and results is one we can substantiate.
  

Who Does Well Here

• People who are both analytical and creative, and do not experience that as a contradiction. The same person who writes the essay checks whether it reached anyone who matters.
  
• People who find the subject genuinely interesting. Our audience can tell the difference between someone who has read about TikTok Shop and someone who has watched a skincare brand’s sales move because of it.
  
• People who ship on a calendar. A good post this week beats a perfect one next month, and a sustainable cadence beats a burst of activity that stops in March.
  
• People who distrust their first draft and their AI’s first draft equally. Every fact is checked, and the edit is where the writing happens.
  
• People who can work with very senior authors. Our executives are busy and opinionated; the job is to make their thinking sound like itself, get it approved without fuss, and push back when a post would not land.
  
• The work is cyclical. Prime Day and Q4 are when our audience pays most attention and when our subject-matter experts have the least time. Good planning banks the interviews in advance.
  

What Success Looks Like

• 30 days: you have audited every channel and our email program, confirmed with IT who holds admin access to each account, interviewed our executives and a cross-section of the account and advertising teams, and told us plainly what you found. LinkedIn is publishing on a steady holding cadence.
  
• 90 days: the strategy and editorial calendar are agreed and running. The Substack publication has launched with essays banked ahead of the launch date. The monthly newsletter has been redesigned and sent at least twice on its new format. At least one executive is publishing regularly through the executive voice program. A measurement framework separates organic from paid and ties what we publish to conversations and pipeline.
  
• 6 months: LinkedIn, Substack, and the newsletter are growing among the people we want to reach, and you can show it. Email automations are live with clean consent and segmentation. The blog and press process works end to end, including client approvals. A TikTok and YouTube test has run with a written result, and a recommendation on a podcast or video series is on the table.
  
• 12 months: our Vice President of Growth can name business that started with something we published. Clients mention the newsletter. The calendar has been revised at least twice from what the analytics showed, and the channels that were not earning their place have been cut back or stopped.
  

How to Stand Out

• Send us something you wrote for someone senior, and tell us what it led to. Tell us about a channel you grew — what you expected, what actually worked, and what you stopped doing. And come ready to talk about something you published that was wrong, or nearly was, and how you caught it.
  

Requirements

What You Bring

Job Requirements

• A record of owning brand channels for a B2B firm, an agency, or an e-commerce business — strategy, calendar, copy, and analytics — with results you can describe in terms of audience and business outcomes rather than post counts.
  
• Writing that senior people put their names to. You can interview an executive for twenty minutes and produce a post or an essay that sounds like them on a good day, and you can edit your own drafts without mercy.
  
• Understanding of, and genuine interest in, e-commerce and social commerce in beauty, skincare, apparel, accessories, footwear, or consumables: how these brands sell on marketplaces and social platforms, what keeps their e-commerce leaders up at night, and what is changing. You follow it because you want to.
  
• Email marketing you built and measured in Mailchimp or a comparable platform: templates, segmentation, automations, deliverability basics, and consent. You know why open rates stopped being reliable and what to measure instead.
  
• Analytical habits. You build your own reports, you separate organic from paid before drawing conclusions, you are suspicious of a result that rests on one post, and you have changed a plan because the numbers said to.
  
• AI literacy, used in earnest. You use Claude, Gemini, or comparable tools daily for research, drafting, and repurposing, you can describe a workflow you built that saves real time, and you verify what they produce — every statistic, every claim, every quotation — before anything is published.
  
• Visual judgment and enough hands-on skill to produce good everyday assets yourself in Canva, Adobe, or comparable tools, and to brief a creative team clearly when something needs more.
  
• Judgment about confidentiality and claims. You have handled client or customer names, results, and testimonials with care, you know that “the #1 agency” needs evidence or deletion, and you would rather publish nothing than publish something a client did not approve.
  
• Comfort working remotely and in writing: an editorial calendar other people can follow, briefs that work without a meeting, and the judgment to know when a call is faster. You can work a substantial part of the US Eastern business day.
  
• Excellent written English for a US executive audience.
  

Nice to have

• Agency marketing experience, or marketing for a professional services firm where the people are the product
  
• Substack, Beehiiv, or another newsletter platform grown from a standing start
  
• Executive ghostwriting or an executive LinkedIn program you ran
  
• Retail media or marketplace knowledge — Amazon Ads, Walmart Connect, Target Roundel, TikTok Shop
  
• Short-form video production and editing, and AI video tools such as Higgsfield or Runway
  
• Podcast or YouTube production
  
• Search and generative-engine optimisation for a content site
  
• PR and press release experience, including working with a wire service
  
• Claude Projects, skills, or connectors used for content work
  

Not required — we will train you

• Our services, our tools, and the specifics of Amazon, Walmart, and Target Plus to the depth needed to write accurately about them
  
• Our brand system and company guide
  
• Our AI operating model, our Claude Projects and connectors, and the firm’s standard for building and vetting AI tools
  
• Our client book, and which clients may be named