Marketing Officer (Quezon City)
Ilaw Learning And Workshop Inc.
DUTIES & RESPONSIBILITIES:
● Assist in the development and execution of marketing plans, promotional
campaigns, and brand-building initiatives.
● Implement marketing activities that support sales objectives, customer
acquisition, and business growth.
● Coordinate seasonal promotions, special offers, product launches, and
event-based campaigns.
● Monitor campaign effectiveness and recommend improvements to maximize
return on investment (ROI).
● Ensure all marketing activities align with company goals, branding standards,
and target market requirements.
● Manage and monitor the company's social media platforms, including Facebook,
Instagram, TikTok, YouTube, LinkedIn, and other digital channels.
● Create and schedule engaging content that promotes services, customer
success stories, events, and company updates.
● Coordinate with the Multimedia Editor and Creative Team for content production
and campaign materials.
● Monitor online engagement, inquiries, reviews, and customer interactions.
● Support the implementation of paid advertising campaigns through Meta Ads,
Google Ads, and other digital advertising platforms.
QUALIFICATIONS :
● Bachelor's Degree in Marketing Management, Business Administration,
Advertising, Communications, Entrepreneurship, Multimedia Arts, Public
Relations, or any related field.
● Minimum of 2–4 years of experience in Marketing, Digital Marketing, Brand
Management, Advertising, or related roles.
● Experience in automotive services, vehicle enhancement, detailing, ceramic
coating, paint protection film (PPF), window tint, vinyl wrap, dealership
operations, or aftermarket products is an advantage.
● Experience handling social media platforms, marketing campaigns, and lead
generation initiatives is preferred.
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