Brand Marketing Officer

Job Summary The Marketing Officer is responsible for leading the development of marketing strategies, initiatives, and partnerships that strengthen brand positioning and support organizational growth. This role focuses on high-level planning, campaign conceptualization, and sponsorship management, while working closely with the Marketing Team. Key Responsibilities 1. Marketing Strategy & Planning Develop and oversee the overall marketing strategy aligned with organizational goals Identify growth opportunities, target markets, and strategic positioning Translate business objectives into actionable marketing initiatives and campaigns Provide direction and guidance to the Marketing Associate on campaign execution 2. Campaign Conceptualization & Oversight Lead the conceptualization of marketing campaigns, promotions, and brand initiatives Establish campaign objectives, key messages, and success metrics Monitor implementation progress and ensure alignment with strategy (execution handled by Marketing Associate) Evaluate campaign effectiveness and recommend improvements 3. Partnerships & Sponsorships Identify, evaluate, and secure sponsorships, partnerships, and collaboration opportunities Build and maintain relationships with external partners, organizations, and stakeholders Negotiate sponsorship agreements and ensure mutual value delivery Oversee activation plans for sponsored events and partnerships 4. Market Research & Insights Analyze market trends, customer insights, and competitor activities Use data to inform strategic decisions and marketing direction Recommend new initiatives based on emerging opportunities 5. Brand Management Ensure consistency of brand messaging across all marketing initiatives Review and approve marketing materials to maintain brand standards Strengthen brand positioning through strategic initiatives and partnerships 6. Budget Planning & Management Develop and manage the marketing budget in line with strategic priorities Allocate resources across campaigns, initiatives, and sponsorships Track ROI and cost-effectiveness of marketing activities 7. Internal Coordination Work closely with the Marketing Associate to align strategy and execution Collaborate with other departments for integrated campaigns and initiatives Present plans, reports, and recommendations to management Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or related field At least 2-3 years of experience in marketing, with exposure to strategy, planning, or partnerships