Google Ads & Meta Ads Specialist

We are looking for an experienced Google Ads and Facebook/Meta Ads Specialist to manage and improve our paid advertising campaigns for a growing roofing company in the United States.

This is not an entry-level position . We are looking for someone who understands lead generation for local service businesses and can take ownership of our campaigns. Your primary goal will be simple: generate a consistent flow of high-quality homeowner leads while keeping our cost per lead under control.

We care much more about qualified leads, booked appointments, and actual customers than clicks, impressions, or vanity metrics.

Responsibilities

• Build, manage, and optimize Google Search Ads campaigns
• Manage Facebook and Instagram (Meta) advertising campaigns
• Perform keyword research and continuously improve negative keyword lists
• Write and test ad copy, headlines, offers, and calls-to-action
• Create and test different audiences, targeting strategies, and retargeting campaigns
• Monitor budgets, bidding strategies, CPL, conversion rates, and overall campaign performance
• Set up and troubleshoot conversion tracking, Google Tag Manager, GA4, Meta Pixel, and related tracking
• Review search terms and eliminate wasted advertising spend
• Conduct A/B testing on ads, audiences, landing pages, and offers
• Identify why campaigns are underperforming and make changes without needing constant direction
• Provide clear weekly reporting showing spend, leads, cost per lead, conversion performance, and recommended changes
• Help us continuously improve lead quality, not simply increase lead volume

What We're Looking For

Required:

• Proven experience managing Google Ads
• Proven experience managing Meta/Facebook Ads
• Strong experience with lead-generation campaigns
• Strong understanding of Google Search campaigns, keyword strategy, match types, bidding, negative keywords, and conversion tracking
• Experience analyzing campaign data and making decisions based on performance
• Strong written English and communication skills
• Highly organized and able to work independently

Strongly Preferred:

• Experience advertising for roofing companies
• Experience with home-service businesses such as HVAC, plumbing, remodeling, solar, construction, landscaping, etc.
• Experience generating leads in competitive U.S. markets
• Experience with landing-page optimization
• Experience with call tracking and CRM attribution

How We Measure Success

Success in this position will primarily be measured by:

Qualified Leads → Cost Per Qualified Lead → Booked Appointments → Cost Per Acquisition → Revenue Generated

We are looking for someone who understands that 20 high-quality roofing leads are more valuable than 100 low-quality leads that never answer the phone.

To Apply

Please include the following in your application:

1. How many years have you managed Google Ads?
2. How many years have you managed Facebook/Meta Ads?
3. Have you managed campaigns for roofing or other U.S. home-service companies? Please explain.
4. What monthly advertising budgets have you personally managed?
5. Give an example of a campaign you improved and what you changed.
6. What metrics do you use to determine whether a lead-generation campaign is performing well?
7. Include screenshots or examples of previous campaign results if available.

Important: Start your application with the words “EMERALD ADS” so we know you read the entire job posting.

We are looking for someone who can become a long-term part of our team, take ownership of our paid advertising, and help us aggressively grow our lead generation while maintaining profitability.